WHEELS ARE TURNING

Halfords enjoyed a festive leap in bike sales with electric demand doubling

HALFORDS MANAGED to woo customers to its bike offering over Christmas, as it saw cycle sales jump during the festive season.

The company revealed cycling sales jumped 5.9 per cent on a like-for-like basis in the 14 weeks to January 3 – including sales of ebikes and escooters doubling.

As a result of the demand for electric bikes and scooters, the company has trained 700 staff across the range, with another 10 per cent to 15 per cent to be added later in the year.

Bosses put down the boost in cycle sales to better store layouts “with a more innovative and differentiated range that has created a better shopping experience for our customers during the peak holiday period”.

But car part sales continued to suffer, with sales in its motoring division dropping 2.7 per cent on a like-for-like basis.

The company explained that the market remains challenging “with low levels of consumer confidence continuing to impact big-ticket discretionary categories such as technology and workshop”.

It added: “There has been no incremental sales benefit from the weather, with a mild winter so far, similar to last year.

“Despite this, we still managed to grow our 3Bs business (bulbs, blades and batteries), demonstrating the improvements we have made to our customer offer.”

Online did help improve sales, with a jump of 27 per cent and around 80 per cent of all orders collected in stores – which reduces delivery costs for the business.

A new web platform is due to be rolled out later this year.

In its autocentre division, sales rose 4.6 per cent on a like-for-like basis, growing the division to 27 per cent of total group sales.

Overall, revenues across the group were up 4.6 per cent, or 1.3 per cent on a like-for-like basis.

Investors were pleased with the numbers, despite chief executive Graham Stapleton warning “market conditions remained subdued and we are not anticipating a near-term improvement”.

Shares jumped 5.6 per cent, up 8.15p to 153.65p, as the company also said it expects to hit pre-tax profits for the year.

THAT’S ELECTRIC: Olympic gold medal winning track cyclist Victoria Pendleton with her best-selling Somerby electric bike which is sold through Halfords.