Firms in Yorkshire’s ‘food capital’ provide a home delivery service

BUSINESSES IN a town known as Yorkshire’s food capital have launched a delivery service so local people can continue to support independent producers during the pandemic.

Small businesses in the North Yorkshire market town of Malton have joined forces to ensure the local community can continue to support the high street during challenging times.

To make it easier for the local community to get local produce delivered to their door, an online directory – Malton Delivers – has been set up by Norton design agency Ten Fathoms, listing details of all businesses in the area which are now offering delivery services and alternative shopping arrangements.

Tom Naylor-Leyland, director of Visit Malton, commented: “The quick thinking of small businesses in the area and commitment to delivering to local residents who are unable to leave their homes is incredibly heartening at a time when community spirit is so important.

“Malton champions independent businesses and artisan food producers whose livelihood depends on the support of residents in shopping locally.

“The launch of delivery services across Ryedale will ensure the continued operation of these fantastic businesses during challenging trading conditions and will help safeguard the future of our high street.”

Donna Middleditch, of Ten Fathoms, added: “We saw firsthand that there has been a disconnect between the larger supermarkets – which have fast been running out of stock – and the smaller local businesses, who have plenty of stock but have perhaps seen less footfall in recent weeks.”

Ms Middleditch added: “We wanted to help the local community by setting up a hub for them to use as a directory when ordering food.

“We hope that by using our skills in design we can do our bit to help.”

Following the introduction of delivery services in recent days, YO Bakehouse has already had to reinstate an old phone line to cope with additional demand.

For more information on Malton Delivers, visit: www.maltondelivers.co.uk.