Yorkshire Post

We all have a role in responding to Covid challenge

- Leigh Bramall Leigh Bramall is a director at communicat­ions agency Counter Context and is a former deputy leader of Sheffield City Council.

AS A nation, we have proudly clapped our key workers through this Covid-19 crisis in recognitio­n of the important role they play. The incredible dedication of those working in frontline services has been the fuel that’s kept Britain running.

More unusually, possibly for the first time in a long time, the contributi­on of other, often less celebrated workers has also been acknowledg­ed, from postal workers to refuse collectors.

What changed during the lockdown was that a media spotlight amplified the role they play and caused us to reassess how much we value certain groups in our communitie­s.

Essentiall­y, we recognised that we all play a role in making things work. It seems that this recognitio­n will need to continue if we are to address the full challenge before us.

Pressure on public services has been a feature of Covid-19. What has perhaps been less obvious to many is the pressure on local authoritie­s. We’ve seen discussion and debate as to whether national government and a range of key services are coping, yet without often recognisin­g that local authoritie­s are the link, the glue that binds much of this together.

Public health, social care, education, business support, bin collection­s, licensing, and the implementa­tion of emergency transport and highways measures: each of these (and more) that have become a key part of our Covid-19 response fall in part, or substantia­lly, under the remit of local authoritie­s.

While national government sets Covid-19 policy, it is local authoritie­s that are usually tasked with implementi­ng much of it.

The task of managing the Covid-19 response has stretched local authoritie­s that have a significan­tly reduced capacity. The leader of Barnsley Council, Sir Steve Houghton, recently confirmed that the council there had seen a 30 per cent reduction in its spending power over 10 years, while demand for social care at councils has increased year on year well before Covid-19 arrived.

Covid-19 has added an unexpected and unwelcome pressure on services operating without a buffer. While an element of the response has required a business-as-usual approach, the demand for service support has been anything but.

Managing the closure of our sports and leisure centres, libraries and market halls; attempting to respond to the huge number of business requests for help; co-ordinating support for groups vulnerable to Covid-19, and leading the wider public health response initially pushed local authoritie­s to the limit of what is possible.

In our work supporting local authoritie­s to plan and deliver communicat­ion and engagement around regenerati­on and transport projects, Counter Context has seen the response of local authoritie­s first-hand.

From our vantage point, the challenges have been met head on. As an example, in little over a month, council highways teams have had to mobilise to roll out a range of emergency highways measures to allow our cities, town and district centres to reopen. Not everything will prove correct or popular, but the determinat­ion to help get our towns and cities back up and running, and the importance of doing so, has been clear and should not be in doubt.

This example highlights how councils and the private sector will need to work together to co-ordinate the economic and social recovery plan.

It’s probably hard to fully comprehend the scale of the challenges that lie ahead but, as each day passes, they become more real to us all.

Covid-19 has added an unwelcome pressure on services operating without a buffer.

This partnershi­p approach will require local authoritie­s to engage and communicat­e both the challenges and potential solutions that are required if they are to build the understand­ing and trust needed to secure public buy-in. Equally, the private sector will need both the will and the opportunit­y to help shape plans so that the best solutions are developed.

It would be all too easy to fall into past patterns of blame as the pressures build. However, if Covid-19 has highlighte­d one thing, it is surely that we all have a role to play and that communicat­ing this matters.

The key to effecting change is taking people on the journey. It is imperative that local authoritie­s, service providers, employers and educators make time to engage and listen at every level.

By understand­ing the pressures each faces and coordinati­ng the response, we will all have the best opportunit­y of coming through the challenge that Covid-19 presents.

 ??  ??

Newspapers in English

Newspapers from United Kingdom