CV: Global leader in home appliances

MATT BROADWAY joined SharkNinja as its European president in 2017 as part of a major investment by the US company in the UK market and a global expansion campaign.

Dyson’s former group commercial director was one of several senior Dyson staff who have joined SharkNinja in the UK, including Jamie Madath as vice-president of retail sales for Europe.

Mr Broadway spent 10 years at Dyson, starting out as head of product marketing in 2005.

He was responsible for all air care products, and spearheaded the company’s growth in the Japanese and Asian markets.

He spent a few years living and working in Tokyo.