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BEAUTY KNOWHOW: A FRAGRANCE FIT OFR A SCREEN ICON

- Edwina Ings- Chambers

For fragrance lovers – and Audrey Hepburn fans – L’Interdit is one of the most mythical perfumes of all time. It was created by fashion designer Hubert de Givenchy (with the nose Francis Fabron) for his good friend Audrey in 1957 after the success they had with Funny Face. According to Hubert’s friend (and curator of his exhibition­s) Eloy Martínez de la Pera Celada, he designed all of Audrey’s gowns in the film, cementing a relationsh­ip that continued throughout their careers. It was also at a time when Cristóbal Balenciaga advised Hubert ‘to create perfumes to accompany the haute couture collection­s’. But the first woman he wanted to give a fragrance to was Audrey. He had no commercial intent for it at all, but ‘clients that came to the house for fittings, such as Jackie Kennedy, and even the staff themselves all said it was a beautiful smell’. Others smelt it on one of Audrey’s scarves and the pressure mounted to make it available. He asked Audrey if this was OK and she joked, ‘I forbid you!’ – which is when he decided to name it L’Interdit (French for forbidden). ‘Audrey didn’t mind at all,’ Eloy says. ‘She even told Hubert that if he needed someone to market it she would be the face.’ It was the first time an actress fronted a fragrance campaign.

Now L’Interdit has been relaunched. It is the same name, but not the same smell. This may seem disappoint­ing, but the new version was shown to Hubert himself in February ( just a month before he died) and ‘he was emotional about it. He very much liked the smell and realised it was difficult to maintain the original.’ Between EU regulation­s on ingredient­s and finding large enough quantities of oils for big sales figures, the time was up for what once was. A new chapter loomed.

Plus, says Eloy, ‘it’s the same concept’ as the forerunner with its ‘yin and yang, masculine yet feminine quality’. In other words, white florals of orange blossom, jasmine and tuberose contrast with earthy notes of vetiver and patchouli for a quietly sophistica­ted concoction. Hubert also loved that his original bottle design had been respected and that the inner packaging is in his distinctiv­e signature shade of red. It may not be the original, but as an homage it has real charm.

“IT WAS CREATED ESPECIALLY FOR AUDREY ”

Givenchy L’Interdit, from £31, boots.com

 ??  ?? Audrey Hepburn with couturier Hubert de Givenchy in the 1950s and, right, the relaunched version of his iconic fragrance
Audrey Hepburn with couturier Hubert de Givenchy in the 1950s and, right, the relaunched version of his iconic fragrance
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