For brows that wow naturally…

…these game-changing gels really deliver

In a job like mine, your loyalty is often put to the test. I have my long-standing favourites but an almost unending cascade of new launches will hope to divert me from even my most trusted beauty allies – and potentially encourage you to do the same.

Of course, sometimes it’s in our best interest to change allegiance: technological advances improve formulations and finishes, packaging can add practicality and, in the case of my new brow favourite, it can be a bit of both.

Bid hello to Kevyn Aucoin True Feather Brow Marker Gel Duo (£22, spacenk.com). Now, this is an eyebrow enhancer I am truly on board with. I should say that my preferred brow style is natural. I have no interest in the high-definition trend, which, to me, looks as though two slugs have fallen into curved death throes on the forehead. I like my brows to be filled in, defined, groomed but as if no one but Mother Nature has been involved. This product does that.

It comes as a dual-ended tube with a felt-tip-style brush at one end that you can use to draw in the brows with very fine strokes, as if you’re creating individual hairs. I realise there are other products like this, but I’ve found they either deliver too much colour, which you then have to fix, or the lines are too fine, too thick and look obvious. This is my Goldilocks moment: it’s just right. It comes in four shades – Ash Blonde is great for my fair hair. At the other end of the tube is a clear fixing gel and ‘spoolie’ applicator (think mascara-like wand), which delivers a perfect finish and holds things in place.

I still love my L’oréal Paris Brow Artist Plump & Set, a tinted gel which, at just £7.99 (from boots.com), is great value. But sometimes it does deliver just a bit too much product that I have to fix. Thus far, Kevyn’s version has been perfect every time. @edwinaingschambers

I like my brows to look groomed but also the work of Mother Nature