The Scottish Mail on Sunday - You
I’ll be staying 70s cool this summer
FASHION COLUMNIST AND INFLUENCER JOANNE HEGARTY
There are some rare people who have that effortless It-factor when it comes to fashion. Many were born long before social media but their timeless style transcends generations.
One of my favourites is Italian model-turned-jewellery designer Elsa Peretti, whose revolutionary pieces are still sold by Tiffany and who has become an Instagram icon in 2022 – even though she died last year aged 80.
In the 1970s, she was the poster girl for Studio 54 decadence after arriving in New York with, she said, ‘a black eye from my lover, who didn’t want me to go’. She wore her dark hair in a pixie cut, washed it in champagne to keep it glossy, sunbathed daily to top up her tan and chain-smoked.
Her life-changing collaboration with Tiffany began in 1974. Today the store’s owners – luxury group LVMH – may be busy overhauling the brand, increasing its focus on high-end jewellery, but Elsa’s designs are still key, with pieces such as her bone cuff bracelets regularly appearing on its Instagram pages. Meanwhile, Hailey Bieber and Venus Williams both wore her designs to this year’s Grammys and Oscars.
My favourite pieces are among her very first – the bottle and jug necklaces I spotted watching the Netflix series about her best friend, fashion designer Halston. It was with his help that she first brokered the Tiffany deal that made her arguably the most successful jewellery designer ever. She renegotiated the deal in 2012, receiving £31 million in a one-off payment – worth every last cent, the new owners must think.
Recently, I discovered a Vogue feature from 1976 shot inside Elsa’s New York penthouse with her looking, as usual, effortlessly chic in a kimono (right). As the feature said, she’s the only person who can arrive at a dinner party in a black cashmere jumpsuit with a rope of diamonds around her neck and look terrific ‘carrying a brown paper bag as her evening purse’.
It’s incredible that Elsa’s legacy is still inspiring a new generation nearly half a century on.
I’m off to find myself a kimono and wash my hair in champagne.
Follow me on Instagram @thestylistandthewardrobe