Albany Times Union (Sunday)

Shopportun­ist

Everyone, it seems, loves the gift of a gift card, but only some have a local focus.

- SHANNON FROMMA

The pandemic has taught us a lot of things, including the importance of supporting local businesses, many of which continue to struggle.

Shopping small and local isn't just a perfunctor­y pledge. If we don't give a boost to these area institutio­ns, they may not be around much longer.

Purchasing gift cards to area shops, boutiques, restaurant­s and service providers is a simple way to support area businesses while simultaneo­usly clearing names off your Christmas list, and it's a win-win. Your purchase will keep money in our community and you'll be bestowing the most coveted of all Christmas gifts. Once again, gift cards are the most-requested holiday gift, according to the National Retail Federation.

Buying a gift certificat­e for a small business isn't as simple as snapping up a gift card from a grocery store end cap, but many can be purchased online, flexible options are available and you can get really creative.

A Saratoga Springs Downtown Business Associatio­n gift certificat­e, available in $10, $25 and $50 increments, can be used at more than 120 participat­ing businesses in Saratoga Springs. They can be purchased at any Adirondack Trust Company branch.

The Schenectad­y Greenmarke­t and the Saratoga Farmers Market offer gift certificat­es onsite and online. Some farms, including Indian Ladder Farms in Altamont and King Brothers Dairy in Schuylervi­lle, also sell gift cards that can be applied to farm store orders. Bundle the certificat­e with a jar of jam, pie, slab of grass-fed beef or artisan cheese for a heartfelt, sensible offering.

Some of the Capital Region's most treasured institutio­ns still haven't opened or are operating at significan­tly reduced capacity, including Proctors, Albany's Palace Theatre, the Saratoga Performing Arts Center, Landmark Spectrum 8 Theatres and arts and culture venues. Most sell gift cards or membership packages. Purchasing one now could help sustain them while their doors are closed. Combine a gift card with a framed playbill, concert poster or popcorn bucket for some added pizzazz.

Buying for a bibliophil­e? Slide a gift card for one of the few remaining independen­tly run bookstores, like Northshire Bookstore or The Book House of Stuyvesant Plaza, into a copy of a current best-seller, or better yet, a local title.

The Capital Region is bubbling over with breweries, wineries and distilleri­es. If you have an adult beverage-lover on our list, pair a Druthers Brewing Company, Albany Distilling Company or Saratoga Winery gift card with a bottle of wine, spirits or six-pack, slap on a bow and you're set.

If you're grappling with the compulsion to grab a great deal while supporting small businesses, consider these gift card offers that include bonuses.

Black and Blue Steak and Crab, Albany: Receive a $20 bonus card for every $100 gift card purchase.

Complexion­s Spa for Beauty & Wellness, Colonie and Saratoga Springs: Purchase a $150 gift card and receive an additional $20 in spa dollars; receive an additional $20 in spa dollars and a Complexion­s Spa Set when you purchase a $225 gift cards.

DZ Restaurant­s: For a limited time, receive a $25 Holiday Bonus Card for every $50 in gift cards purchased. The cards are valid at the parent company's three Saratoga Springs restaurant­s: Forno Bistro, Boca Bistro and Chianti Il Ristorante.

El Loco Mexican Cafe, Albany: Purchase a $25 gift card and get a $5 bonus card; spend $50 and get a $10 bonus; $100 and you'll receive a $20 bonus.

Roma Foods Importing Company: Receive 10 percent off a gift card purchase of $50 or more. Take advantage of this offer online or in person at the Latham or Saratoga Springs locations.

Sperry's Restaurant, Saratoga Springs: Get a $10 bonus for every $50 spent on gift cards.

Tara Kitchen, Schenectad­y, Troy and Guilderlan­d: Buy a $100 gift card and receive a $20 bonus.

Troy Savings Bank Music Hall: For every $50 you spend, you will get $5 free.

Wasabi: All-you-can-eat- Sushi, Saratoga Springs: Spend $100 and get a $10 bonus gift certificat­e.

Yankee Trails: For every Yankee Trails gift card purchased, valued at $100 or more, you'll receive $10 in Yankee Trails Bonus Bucks.

The Yard Hatchet House & Bar, Albany: Purchase a $100 gift card and receive an additional $25 to the value at no extra charge.

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