Pink buses roll out to raise awareness

Q: Did I really just see a pink CDTA bus? Are they raising money for breast cancer?

That’s one way to get your message out. — Connie Davis, Albany A: The Capital District Transportation Authority (CDTA) is “going pink” through October to support the American Cancer Society’s Real Men Wear Pink campaign.

For the third year, CDTA is teaming up with the nonprofit American Cancer Society. As part of the initiative, pink buses are rolling on Capital Region streets to

raise awareness and support the campaign.

NAPA Auto Parts and Lamar Advertising donated materials and decals to transform the city buses, which are hard to miss.

Last year, CDTA employees helped raise close to $16,000 for Real Men Wear Pink.

Overall, the 2017 Capital Region Real Men Wear Pink campaign raised more than $146,000, ranking fourth in the nation after Atlanta, Boston and Pittsburgh.

The campaign encourages participants to raise awareness and money to fight breast cancer, because the disease affects everyone — women and men.

CDTA will provide transportation on Oct. 21 for the Making Strides Against Breast Cancer walk in Albany’s Washington Park. A pink CDTA bus will also be part of the event.

More than 15,000 people are expected to participate in the annual fundraiser.

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