Albany Times Union

Employ these tips for landing best job

- HARVEY MACKAY

A recruiter asked a job candidate, “Why did you leave your last job?”

The job applicant replied, “It was something my boss said.” “What did he say?” “You’re fired.”

This person definitely needs a copy of my new book, “Getting a Job Is a Job,” which comes out Jan. 5. In it, I focus on bouncing back after being fired, dealing with rejection and the emotions people feel after losing a job. I explain why you can’t take it personally.

The book is full of helpful hints on landing the job you want. Job hunting is a contact sport. You might have to work eight days a week. Networking is very important, and it’s even harder during a pandemic. But there are still effective ways to get out there. Be visible. Keeping a low profile is for people ducking bullets. With Linkedin, Facebook and other social media platforms, networking has never been easier. The key is to use social media properly.

I would highly recommend checking out Sam Richter, president of SBR Worldwide, at samrichter.com. He taught me how

to take the cold out of cold calling by using the internet to find important informatio­n on the people you might be interviewi­ng with or the decision-makers at companies.

The Mackay 66 Customer Profile, which I wrote about in my first book, “Swim With the Sharks Without Being Eaten Alive,” has never been more important.

Learn what prospectiv­e employers are interested in and what turns them on. If you can do this well, your odds of landing a job will go up dramatical­ly. The Mackay 66 is available free at www.harveymack­ay.com.

Don’t overlook the importance of gatekeeper­s, the assistants who control access to the people you need to connect with. They are invaluable. Getting through the fence to the top dog is easy if you know the gatekeeper.

I share helpful informatio­n on resumes that help you resume employment, such as what terminolog­y to use to describe your experience­s that makes sense to both applicant-screening software and human readers.

Because many people have a section in their resume that is constantly questioned, there’s also a chapter on addressing chinks in your armor — because flaws scar you the worst when you can’t or won’t explain them.

Do you have an elevator pitch? If not, you need to develop one that sizzles, and is dead accurate and crystal clear.

I also devote a lot of space to prepping for job interviews — what questions to ask and what to listen for. Be perceptive, not contentiou­s. Read the walls and desks. Even though you are not interviewi­ng for a sales job, you

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