Albuquerque Journal

Boosts that won’t break the budget

Reward employees, improve culture with simple perks

- Sujan Patel is the co-founder of Content Marketer and Narrow.io, which help marketers scale their content marketing and social-media efforts. By Sujan Patel

As the economy moves forward and e-commerce and software-asa-service companies grow at a rapid pace, businesses are looking for ways to make operations more efficient and to reduce expenses while also providing a pleasant work environmen­t.

Striving toward greater cost effectiven­ess sometimes conflicts with the developmen­t of a company’s culture.

Solely focusing on employees’ productivi­ty in a high-pressure environmen­t can have some short-term benefits, but in the long run, there might be more negative consequenc­es if you create a bare-bones, cutthroat environmen­t within your company.

There’s proof that positive work cultures with employee investment lead to more productive employees. Small investment­s in employees can have huge returns down the road. Studies show that engaged employees are 38 percent more likely to have above-average productivi­ty, and even just a 10 percent increase in employee investment can increase your revenue by as much as $2,400 per employee, per year.

There are dozens of employee perks you can offer to keep employees engaged and motivated, but many are out of reach from a budget standpoint. Here are some simple, affordable ways you can invest in employee perks that work.

Remote work

Unless you must have your employees toiling at the office, then allow them to work remotely, even if it’s only one or two days per week. This tells employees you trust them, but make sure you don’t expect them to be on call at all times. They need to be able to call a halt to work at a set point and enjoy their off time.

“By allowing employees to work remotely, you can hire the best of the best while not limiting yourself by geographic­al restrictio­ns,” says Simon Slade, CEO and co-founder of Affilorama. “Nineteen of our 28 employees work remotely, and I have seen no difference in job satisfacti­on or work performanc­e. If anything, my remote employees’ production rate is higher because they are better equipped to avoid distractio­ns.”

Community outreach

Employees often want to be active in their communitie­s and pitch in where they can and where their passions and talents lie. A good way to help them achieve this is to make time for those activities and even compensate employees for volunteer work.

Southwest Airlines is doing this, with their employees working to support Ronald McDonald House Charities. It’s also a great PR move for companies.

Concierge services

Employees lead busy lives outside the workplace, and anything you can do to make their lives a little easier is going to be appreciate­d. It doesn’t cost much to lighten their loads by making simple concierge services available to employees.

This can include picking up dry cleaning, getting cars washed, grabbing grocery items and dropping off paperwork. The less your employees stress about their personal lives, the more they can focus on their work.

Dustyn Shroff, COO of One Concierge in Boca Raton, Fla., says: “We’re providing services to employees that don’t have time to fulfill them . ... Basically whatever an individual doesn’t have time to do themselves, we do it.”

Taking a little bit of the load off their shoulders might be just what your employees need to focus and help you achieve consistent and sustainabl­e growth.

Employee discounts

If your company sells products, then give your employees a larger discount than they might expect. Many companies provide a 10 to 15 percent discount. Give your team 50 percent or more.

You could even provide employees with free products and extend a robust discount to their families. Your employees can show off and tout the products, and this can bring in new business. Employees also love it.

Tab for employees

Want to foster bonding time for more meaningful workplace connection­s? Open a tab at the local watering hole or restaurant. Set a policy so that if three or more employees are together, then drinks go on the tab.

You can set limitation­s, of course, to prevent people from going hog wild, but even a few drink or appetizer is a nice gesture for team members who want to get together.

This promotes socializat­ion and can foster a more casual environmen­t in which your employees are more open with each other.

Hiring incentives

Some companies offer sizable bonuses for recommendi­ng a new hire who works out and stays with the company past a certain point. It’s a great way to source talent.

If you don’t have the ability to offer large cash rewards, then consider other incentives like extra paid time off, vacation days or a handful of “I don’t feel like coming to work today” coupons.

“When a growing company like ours looks for top talent who fit within our dynamic culture, it’s important to use our most valued asset to help recruit: our employees,” says Kate Pope, manager of talent acquisitio­n at Achievers. “Job boards, sourcing tools and job fairs can be a huge expense. We would much rather invest our dollars back into our employees by rewarding them for helping us find A-players.”

Reward points giveaway

Companies often accumulate lots of points and miles on the company’s credit cards. A great perk that costs you virtually nothing is to turn those rewards over to employees as incentives for project completion­s and high performanc­e.

In tight financial times, employees appreciate the extra compensati­on with points, gift cards and travel packages.

Bulk movie tickets

This is another great way to reward employees and get them to spend time together. Buy movie tickets in bulk and give them away to your teams as an added perk, with extras that allow them to bring family on some occasions. It’s a nice boost, and bulk quantities of tickets are usually offered at lower prices than retail.

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