Albuquerque Journal

Resolving entreprene­urial issues

Catalyst Week links mentors to startups

- BY KEVIN ROBINSON-AVILA JOURNAL STAFF WRITER

Starting Friday, about two dozen startups and entreprene­urs will pull up their sleeves for a collective Catalyst Week workfest to propel their projects forward.

Participan­ts will dive headfirst into critical, but oftennegle­cted, tasks that can slow or even derail projects if left to fester on the back burners. Over two consecutiv­e weekends, they’ll put their noses to the grindstone to tackle and resolve issues, said Nick Williams, executive director of the nonprofit organizati­on Catalyst Week.

“It’s about getting unstuck,” Williams said. “Participan­ts focus on problems or issues they need to resolve. It can help them break through to free up the creative juices and get things flowing.”

The program, now in its third year, provides experience­d mentors to assist participan­ts in achieving their goals, plus networking opportunit­ies, workspace, office resources and classes in everything from legal issues to marketing and accounting.

“We ask participan­ts to set specific, attainable goals and we match them with mentors skilled in the things they’re working on,” Williams said.

For Kerri Couillard, who participat­ed in the program last year, that meant building and launching a scheduling app for the multiple business partners who use her share-based, online baby-equipment rental firm Babierge, or baby concierge.

“To scale up my business, I needed to develop the app to allow multiple partners to make reservatio­ns at the same time, but I was putting it off,” Couillard said. “By defining and publicly setting my goal with some accountabi­lity during Catalyst Week, I was able to get it done.”

With the new app in place, Couillard has rapidly scaled her business, with 45 partners now renting baby equipment through Babierge in 35 metropolit­an zones in the U.S. and Canada.

Alfredo Rivera, another participan­t last year, said he received critical assistance from Peter Rinn, a lawyer and nonprofit management expert who served as a program mentor. Rinn helped Rivera build a workable business model for a new, community-based lending service for Main Street companies. The two are now partnering to launch the service this year.

The program works for both startup entreprene­urs and seasoned businesspe­ople looking to improve or expand their businesses. Nonprofit profession­als can benefit, too.

Participan­ts paid for past programs. But this year it’s free, thanks to about $5,000 in cash and in-kind donations from the city and other sponsors. People not interested in the work sessions can pay to just attend classes and workshops at the new FreeRange co-working space at Central and University SE.

Although the program begins Friday, Catalyst Week actually kicks off Thursday with a presentati­on and mentoring sessions with national venture investor Paul Singh.

For more informatio­n, or to sign up for Catalyst Week, visit catalystwe­ek.org.

IT’S ABOUT GETTING UNSTUCK. PARTICIPAN­TS FOCUS ON PROBLEMS OR ISSUES THEY NEED TO RESOLVE. IT CAN HELP THEM BREAK THROUGH TO FREE UP THE CREATIVE JUICES AND GET THINGS FLOWING. NICK WILLIAMS, EXECUTIVE DIRECTOR OF CATALYST WEEK

 ?? KEVIN ROBINSON-AVILA/JOURNAL ?? Nick Williams, executive director of Catalyst Week, says the event that starts Friday is about “getting unstuck.” At right is Babierge founder Kerri Couillard, shown at the FreeRange co-working space.
KEVIN ROBINSON-AVILA/JOURNAL Nick Williams, executive director of Catalyst Week, says the event that starts Friday is about “getting unstuck.” At right is Babierge founder Kerri Couillard, shown at the FreeRange co-working space.

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