SECOND CHANCES
Ways to Encourage Top Dollar
THE BEST WAY TO ENCOURAGE A
QUICK SALE AT TOP DOLLAR is to have the house " magazine cover" ready before it hits the market. Many homeowners feel they can handle this task on their own, but may soon realize that their efforts are not receiving the desired effect.
PRICE REDUCTION
The first reaction is to consider a price reduction. If a seller can secure more equity by addressing the issues reducing its appeal, why drop the price? Here is your chance, or your second chance, because a third opportunity is not likely, so sellers should play the game wisely.
TAKE THE PROPERTY OFF THE MARKET
Looking for a fresh start takes time to make the property more attractive to buyers. Removing the listing alone will not correct the problems, and placing it back on the market in its same form and condition does not encourage a different result. Hire the pros to identify and correct the obstacles to the sale. There was obviously a gap between what the seller thought they knew about preparing a property and what buyers wanted. Don’t risk guessing or thinking that watching TV design shows will give you the skills of a pro.
INVEST AND HIRE A PHOTOGRAPHER
Sellers can lose cash with a price reduction, so use the money from the projected price reduction and put it towards making money from a quicker and more profitable sale. Even if the costs to prepare the house equal the amount of the price reduction, selling faster saves significant cash by reducing days on the market and the cost of owning it. Another major tip is to hire a real estate photographer. Photos entice buyers and the quality of the photography makes a difference. It is a way for buyers to know that the property has changed and see all the work that has been done.
PRICE IT RIGHT & USE SOCIAL MEDIA
Properly prepared and priced from the minute it is relisted is vital for selling it quickly. Remember, you cannot count on a third chance, so make sure your second chance is used to its full advantage. Social media has become one of the most useful tools. Ask your Realtor® to boost their Facebook post of the listing and select the desired demographic. Encourage family, friends and coworkers to share the post to expand the outreach and create a stir about the property. When scheduling an open house, make sure it is marketed well and be strategic so that second chance can be successful.