Albuquerque Journal

When ‘culture fit’ is really a bias cover

Assessment not always a valid one for job candidates

- By Mark Newman Mark Newman is the founder of HireVue, a video interview platform.

Creating the right company culture is crucial when building a company that your employees, customers and shareholde­rs love.

By identifyin­g and empowering your organizati­on’s unique attributes and quirks — and welcoming a diversity of people from all sorts of background­s — you create a powerful message that distinguis­hes you from the competitio­n.

The right culture tied to the right mission and supported by the right inclusive team can create an unstoppabl­e force in building the kind of company you want. Numbers back this up as well. According to Deloitte’s 2017 Human Capital Trends Report, inclusive companies earn 30 percent more revenue per employee than others do.

As with anything, however, a dark side of culture exists. What starts as a way for employers to distinguis­h their organizati­ons and create a force for good often ends up being used as an excuse to screen out, and even fire, employees who are not good “culture fits.” Rather than providing a unique group for new hires to join, the new “company culture” offers an excuse to keep some people out of the company and bring in a team of people who are look, think and/or work the same.

The assessment that someone is a bad fit often comes from bias of excuses and discomfort versus a true assessment of performanc­e or capability, creating a homogenous team or company. What began as an engaging way to include diverse groups now does the exact opposite: It excludes them.

Consider the way conversati­ons of “fit” usually play out:

“Why did that great candidate get screened out?”

“Wasn’t a good culture fit.”

And, that’s that.

The term is so fluid, the notion of a “poor culture fit” is indisputab­le. Fluid definition­s provide the perfect cover for poor talent decisions.

When you are building or leading a team and hear someone say a candidate or employee is not a culture fit — or are tempted to do it yourself — I’ve found it effective to probe the following key areas to make sure the argument is valid:

Name: Asian-looking names receive 20 percent fewer callbacks, regardless of other qualificat­ions. Names that are perceived as African-American generate even fewer callbacks.

GPA: It’s no secret that candidates with higher GPAs receive more job offers, but the GPA’s correlatio­n to performanc­e in the workplace is flimsy at best. Why are you asking this in an interview process and why does it matter?

College or career pedigree: Same as GPA, and equally irrelevant to workplace performanc­e.

Age: Older candidates might be seen as inflexible and technologi­cally primitive, while young candidates might be seen as risk taking and inexperien­ced. Make managers uncomforta­ble and hire someone from a different generation than them. Religious or political persuasion: In some places, being a conservati­ve is the name of the game. In other places, if you are a conservati­ve, you are excluded; it goes both ways. Religious or political views should not disqualify anyone from a job.

Unconsciou­s bias and the natural tendency to gravitate toward people similar to us can play out in hiring decisions. With the way company culture is exploited, it becomes a crutch that supports our own implicit bias.

Are there times that “not a culture fit” is real? Of course, but of the candidates screened out for poor fit and employees fired for the same reason, I would estimate that only 10 percent actually fail to fit in the company’s culture.

If your company culture is so exclusive that more than 10 percent don’t fit, there is a problem with your company, not the candidate.

To succeed in the digital age and to build the company you truly want, organizati­ons need to be able to accommodat­e as many diverse viewpoints and skillsets as possible.

Anytime someone comes to you and says, “this person isn’t a culture fit,” don’t just buy in and agree; probe, test and seek to determine what the truth is about the candidate or employee and make that an expectatio­n on your team or at your company.

In some cases, the person making the assessment may in fact be the one who isn’t a culture fit.

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