Designer who made costume jewelry fashionable dies

Kenneth Jay Lane, celeb favorite, was 85

Kenneth Jay Lane, the king of costume jewelry who revolutionized the fashion industry in the 1960s with his realistic replications of priceless gems, died July 20 at his home in Manhattan. He was 85.

The cause was a heart attack, said Chris Sheppard, the executive vice president of Kenneth Jay Lane Inc.

A designer who preferred the term inventor, Lane charmed the fashion elite and the American middle class alike with his inexpensive copies of costlier creations. By 1975, his company had 2,000 stores worldwide.

His devoted following of movie stars, political spouses and members of European royal families made him one of the most wellconnected men in New York City.

The Duchess of Windsor was buried in a Kenneth Jay Lane faux emerald snake bracelet, per her request. Elizabeth Taylor reportedly called KJL, as Lane was affectionately nicknamed, from Leningrad to custom order reproductions of diamond jewelry she already owned. Former first lady Jacqueline Kennedy Onassis was also a customer.

Even Mick Jagger of the Rolling Stones was “buying up belly chains by the bushel” from the designer for his concerts, People magazine reported in 1975.

Lane favored the flashy and whimsical, pairing leather with tweed, alligator and cobra skin with pavé diamonds. He sold bedazzled flamingos and diamanté Maltese crosses alongside yards of faux pearls.

The unapologetically gaudy, eccentric pieces quickly became Lane’s calling card. He would refer to them as “faque” (fake) and as “junque” (junk), probably in the posh, nonchalant inflection he was known for that concealed his Detroit upbringing.

Lane’s upper-crust clients and average American consumers alike shared their enthusiasm for his jewelry. Plastic, rhinestones, glass and other manufactured materials were used in his collections.

“They were very good, flamboyant styles,” said Valerie Steele, the director and chief curator of the Museum at the Fashion Institute of Technology in New York. “They were affordable, yet they were such well-done pieces that they attracted higher-end clientele.”

Many of Lane’s pieces were obvious copies of designs by Cartier, Van Cleef & Arpels and other ritzy jewelers. In his hands, they were renovated to a more modern, less delicate, yet nevertheless striking shape. He once joked that he designed with a photocopier, Scotch tape and a pair of scissors.

Yet he occasionally drew inspiration from elsewhere. A trip to Peru later manifested itself in the form of “vaguely Incainspired” masks that he later sold, in 1967, for $260, or about $1,900 in today’s dollars.

His company pulled in profits from the boutiques, but Lane’s monthly QVC appearances at one point could reel in $300,000 an hour.