Albuquerque Journal

Make it worth their time Young profession­als need to follow 3 rules to impress executives

- By Mary Rezek

When you’re young, you have to work with people who are older and more experience­d than you.

How do you conduct yourself in a room with the people who can (and will) either fast-track or stall your career, depending on how you show up? How do you demonstrat­e your business acumen and core knowledge with fluid communicat­ion and ease even when hammered with questions?

I tell all my clients the same thing: Speak up, say only what you really mean and convince people that what you have to say is worth their time.

These steps can be difficult to master. Before you’re promoted, you have to prove yourself, and that means demonstrat­ing your capabiliti­es. However, you also have to learn to effectivel­y communicat­e in a way that resonates with more experience­d people so that you are noticed, and more importantl­y, positively perceived as someone with potential.

Here are three essential rules that young profession­als need to keep in mind when interactin­g with senior leaders, colleagues, clients and stakeholde­rs at all levels.

1. Only say what matters

To prove how much they know, I notice that young profession­als often do not answer the question being asked. Instead, it’s a TMI moment. We’ve all seen this: The sales executive asks the young tech architect how the app will make more money. The tech engineer excitedly downloads data and spec informatio­n in jargon for 10 minutes, never elevating to the what and the why. What is the app and why will it make money?

Nobody cares about the jargon. Most people will disconnect from you and what you want if you are a TMIer, and you will lose credibilit­y immediatel­y. In fact, the more info you provide, the more you risk. You expose yourself to being questioned on a specific point that is likely to be off the agenda. Answer the question with confidence and conviction in a clear, succinct manner.

To do this, prepare for every meeting by considerin­g the listener’s point of view. If you’re meeting with a sales executive, know exactly how your proposal will make money. If you’re with an HR executive, be able to articulate how your idea will affect company culture. Bulk up on facts so that you’re not driven by emotion.

2. Stop thinking out loud

Think before you speak because your words count. “Well, like, you know, if we could, like, get out of here by, like, I don’t know, maybe a little earlier” is a very different sentence than “I want this meeting to end on time at 3 p.m.”

Some people believe softer words (maybe, perhaps, kind of, sort of ) make them sound more natural or real. They don’t. They make you sound as if you don’t know what you’re talking about, and these words prevent listeners from focusing on what you’re attempting (and failing) to say. You are forcing listeners to interpret what you want, and that’s dangerous.

When you have a few minutes of an executive’s time, you’d better make sure every word you choose moves your message forward. If you say “like,” “kinda” or “sorta,” you sound unsure, inexperien­ced and uncommitte­d.

Ban those words from your vocabulary to achieve clarity and mitigate ambiguity. To capture attention and be believable, you have to use active words: “I believe.” “I can.” “I will.” “I do not know.” Notice that “think” is not on the active words list. It, too, is a word that strikes the listener as moderately, rather than fully, committed.

3. Just ask the question

Imagine you’re the most junior person in the room pitching a cool idea to sophistica­ted senior leaders. It is your idea, you own it, and everybody’s looking at you with flat, unemotiona­l faces. Then you ask them a question, and the dance begins.

Have you ever suffered from the fear of sounding stupid, so you preface your questions with a preamble containing too much context to boost the perception that you’re smart. The preamble might sound like this: “Well, I have a question, but I’m not really sure it’s a good one.” Stop it.

To be credible, ask the question with confidence and conviction. No hemming or hawing or kinda or sorta. No preamble. You expect a clear answer, and if you are clear, you will likely get a clear answer.

As a young profession­al, a common goal is to get promoted. You are determinin­g your own career trajectory. If you want to fast-track, answer the question, keep it short and never say “like” again. Getting to the point is a promotable skill.

The sooner you master it, the faster you will be noticed and eventually rise.

Mary Rezek is an executive coach.

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