Zo­zo­bra draws in record au­di­ence, glooms

Vir­tual event was seen by 321,337 house­holds

Albuquerque Journal - - METRO & NM - BY ADRIAN GOMEZ JOUR­NAL ARTS EDITOR

COVID or not, Zo­zo­bra still knows how to at­tract an au­di­ence.

The an­nual burn­ing of Will Shus­ter’s Zo­zo­bra saw its largest au­di­ence, de­spite be­ing a no-crowd event on Sept. 4.

In pre­vi­ous years, more than 60,000 rev­el­ers would pack Fort Marcy Park for the event. The 2020 vir­tual event was seen by 321,337 house­holds as the Ki­wa­nis Club of Santa Fe teamed up with KOAT-TV to broad­cast it.

An­other high note: There were no COVID in­fec­tions among show or­ga­niz­ers.

“Ki­wa­nis made a con­scious de­ci­sion to wait un­til a min­i­mum of at least 14 days had passed be­fore we shared the re­sults of our event,” said Ray San­doval, Zo­zo­bra event chair. “In that time, five of our event’s es­sen­tial work­ers –– three who vol­un­teered and two cho­sen at ran­dom –– were tested for COVID-19, and we are grat­i­fied to re­port that all five tests were neg­a­tive.”

Glooms, which were placed in­side the mar­i­onette to be burned, also had a record num­ber. There were 113,013 glooms sub­mit­ted from peo­ple around the globe.

“Some even chose a spe­cific spot to place their glooms in­side the 50-foot ef­figy,” San­doval said. “Even though Ki­wa­nis was un­able to wel­come the typ­i­cal 60,000-plus au­di­ence of rev­el­ers to wit­ness the 96th Burn­ing of Zo­zo­bra in per­son, our iconic tra­di­tion took place seam­lessly and suc­cess­fully. That was one huge pile of ashes for the his­tory books!”

Zo­zo­bra also trended across so­cial me­dia plat­forms.

Face­book saw 129,000 en­gage­ments, while Twit­ter had 1,300 en­gage­ments and In­sta­gram’s reach was 7,800.

“Peo­ple watched from ev­ery­where –– there were watch par­ties in all 50 U.S. states and in 14 coun­tries,” San­doval said.

The 97th Burn­ing of Zo­zo­bra is sched­uled to take place Sept. 3, 2021.

ED­DIE MOORE/JOUR­NAL

Zo­zo­bra, along with 113,013 glooms placed in­side, goes up in flames at Fort Marcy Park in Santa Fe on Sept. 4.

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