Albuquerque Journal

Investment­s in the South Valley empower community to succeed

- BY HORTENCIA MENDOZA

As a Mexican immigrant who has called the South Valley home for over two decades, I’ve seen the transforma­tive power of community support myself. Moving here from Chihuahua to the beautiful streets of the South Valley has been one of determinat­ion, resilience and gratitude. Today, as the proud owner of Dulce La Doña, an artisanal dessert business, I stand as an example of what happens when organizati­ons like the South Valley Economic Developmen­t Center (SVEDC) invest in our community, and also the importance of representa­tion in government.

That’s why I am so proud to welcome Congressma­n Gabe Vasquez to the South Valley today (Thursday) and to welcome the federal funding he secured for our community.

For many immigrants, the South Valley is a familiar place. There are echoes of Mexico in its streets, homes and community. I immediatel­y knew I had found a place where I could not only survive but thrive.

However, building a business from the ground up in a new country is not easy. It has its own set of challenges. It was the SVEDC that offered me the resources and mentorship every step of the way that has allowed me to succeed.

The SVEDC has a food business incubation program where small business owners like myself can be supported when they first start out. Through this program, I learned the ins and outs of entreprene­urship, from navigating inspection­s to crafting a compelling marketing strategy.

The SVEDC didn’t just assist; they invested in my success, believing in the potential of immigrant-owned businesses to uplift the entire community.

Starting Dulce La Doña wasn’t just rooted in my passion for dulce de leche, it was a homage to my heritage. The recipes I inherited from generation­s past are now shared with families across the South Valley and greater Albuquerqu­e, bridging cultures and fostering a sense of belonging.

A strong community extends beyond the realm of small businesses. It’s also where representa­tion matters deeply to ensure our needs are met. In Congressma­n Gabe Vasquez, we have a champion who understand­s the struggles and triumphs of immigrants because he has lived them himself. His commitment to the South Valley, coupled with his dedication to understand­ing our community’s needs, gives me hope for a brighter future.

Congressma­n Vasquez’s recent securement of $850,000 in community project funding is a testament to his dedication to uplifting underserve­d communitie­s like ours. These investment­s will catalyze economic growth, create opportunit­ies, and ensure that the South Valley remains strong and is reflective of diversity and innovation.

We need more voices like Congressma­n Vasquez’s in Congress — voices that understand the unique challenges faced by communitie­s like ours and are committed to addressing them. By advocating for increased representa­tion, we can ensure that the South Valley is not left behind, relegated to the shadows of larger cities that often dominate the political landscape.

As an immigrant entreprene­ur, I know the value of hard work and determinat­ion. But I also know the power of community support and the importance of representa­tion.

Altogether, we can build a future where every voice is heard, every dream is nurtured, and every community thrives. The South Valley is not just my home — it’s a beacon of hope for generation­s to come.

 ?? CHANCEY BUSH / JOURNAL ?? Carmen Moriãn, owner Dulce Tradicion LLC, prepares biscochito­s pecan cookies in the commercial kitchen at the South Valley Economic Developmen­t Center in Albuquerqu­e.
CHANCEY BUSH / JOURNAL Carmen Moriãn, owner Dulce Tradicion LLC, prepares biscochito­s pecan cookies in the commercial kitchen at the South Valley Economic Developmen­t Center in Albuquerqu­e.
 ?? ?? Hortencia Mendoza
Hortencia Mendoza

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