OUR HIS­TORY OF VALUE

All About Italy (USA) - - Editorial -

When this magazine was founded, ex­actly two decades ago, Ital­ian fash­ion, de­sign and food were flour­ish­ing sec­tors in the world mar­ket. Nev­er­the­less there was a cer­tain lack of aware­ness of the fact that, with the ex­tra­or­di­nary know- how they rep­re­sented they could have be­come the driv­ing force be­hind the en­tire econ­omy. of the coun­try in the not too dis­tant fu­ture. The en­tre­pre­neur­ial tal­ent of Ital­ian busi­ness was al­ready clear to see, but it was still par­tially un­ex­pressed, as a pre­cious her­itage the pur­pose and vo­ca­tion of which was to be more widely shared. Hence the idea of cre­at­ing a unique pe­ri­od­i­cal that would be based on a con­sol­i­dated ex­pe­ri­ence in cre­at­ing syn­er­gies be­tween the most pres­ti­gious Ital­ian com­pa­nies and in ad­dress­ing a tar­get of read­ers who are par­tic­u­lalry sen­si­tive to ex­cel­lence in the fields of cul­ture tourism, en­trepreneur­ship, food and wine, all of which make Italy so ex­cep­tional in the in­ter­na­tional panorama. This pe­ri­od­i­cal would thus guide the reader on the un­der­stand­ing of new con­sumer trends and it would ex­press a new emerg­ing need, that of standing out from the mass due to the pur­chase of unique prod­ucts. We re­al­ized that Ital­ian man­u­fac­tur­ing com­pa­nies could and should fit into the dy­nam­ics of the world mar­kets by ex­ploit­ing thier nat­u­ral strong points of the high qual­ity of their prod­ucts and their care­ful at­ten­tion to­wards their clients and cus­tomers. In this way they could fi­naly give new life to the brand "Made in Italy" seen as be­ing syn­ony­mous with ex­cel­lence, crafts­man­ship and re­fined prod­ucts. Al­ready at this early stage the United States proved that it was sen­si­tive to the style that has al­ways char­ac­ter­ized Italy and that is why we re­leased our first edition in 1997

in this coun­try. Over time Ger­many also proved to be a care­ful ob­server of Italy and its econ­omy and so we started to pub­lish a Ger­man edition of the magazine in 2013.

So, first of all in the United States and then in Ger­many, All about Italy set out on a mis­sion that was any­thing but sim­ple to tell the sto­ries of Ital­ian ex­cel­lence and in­no­va­tion, and to cap­ture in the pages of a magazine the essence of a dy­namic and con­stantly chang­ing con­tem­po­rary sit­u­a­tion. This was a mis­sion that would also be ex­pressed via the use of in­no­va­tions in the field of tech­nol­ogy and com­mu­ni­ca­tion. For this rea­son - and to sat­isfy the grow­ing in­ter­est from Ger­man read­ers - the dig­i­tal ver­sion of the magazine has re­cently been in­cluded in the list of dig­i­tal eJour­nals on board Lifthansa and Air Dolomiti flights. Choos­ing Italy ev­ery\ day and bring­ing it to the rest of the world by pro­mot­ing its man­u­fac­tur­ing and en­tre­pre­neur­ial ex­cel­lence: this has al­ways been and will re­main our great ob­jec­tive.

Co-edi­tor & Vice Pres­i­dent Paolo Del Panta

Edi­tor in Chief Franco Del Panta

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