MARINA RINALDI: MADE FOR WOMEN
The evolution of a brand that has changed the liturgies of fashion, enhancing female beauty in all its nuances.
Fashion is not a question of size: Marina Rinaldi has made it clear since the 80s, promoting the concept that fashion is a matter of fabrics, colors and personality. Born as a brand for women who dress from size 46 upwards, the idea is that it isn’t the waistline that measures charm and femininity, but rather the woman herself. In fact, this idea of size determining a woman’s options in the field of fashion and her daily desire to dress is so archaic in principle that the Marina Rinaldi company has eliminated the word “size” from its brand context. A “Way of life” is the phrase chosen to describe Marina Rinaldi fashion - therefore making the central focus of the brand less about measurements, and all about pure style and the art of craftsmanship, handed down to the founder Achille Maramotti by his great-grandmother, Marina Rinaldi, who in 1850 owned and ran an important atelier in the center of Reggio Emilia, Italy. As a seamstress, details and finishes
The Marina Rinaldi woman heads towards the spring season with conviction and character, contemporary and extremely feminine, experiencing everyday life with freshness.
characterized her work. This meticulousness has remained at the core of the brand and over the years has evolved into an inspiring approach to brand building and touch points with our consumer.
Marina Rinaldi, a division within the Max Mara Fashion Group, lets women know that there is no prejudice against their natural beauty and that true authenticity is part of every body. Always wearable quality, with attention to detail without design parameters limiting your interpretation to size. Marina Rinaldi develops a lifestyle for every occasion, because a woman is beautiful - even if you do not wear a size 38.
On the other hand, the leitmotif of the year signed Marina Rinaldi is #Womenarethefuture featuring Ashley Graham, model, body activist and icon of the curvy world. The collections worn by Ashley are a harmony of colors that give energy to different trends but always consistent with the neoclassical style that the Emilian fashion house has chosen as an identity. Ashley wears Marina Rinaldi and Marina Rinaldi signs the launch with an unpublished denim collection. The collaboration, designed for the SS 2018 collection, is innovative and versatile, through the creation of luxury denim able to dress the most diverse silhouettes, highlighting every strong point. Marina Rinaldi has outlined a season of character for the next year, starting from a collection inspired by the creative ferment of Art Basel, the most significant event on the international art market scene.
In exchange for client fidelity, Marina Rinaldi rewards with an experience that makes the purchase surprising, from all points of view.
The colors and shapes of the creative minds are poured into clothes with an artistic breath: Pascale Martine Toyou, Fiona Rae and Rebecca Louisa Law inspire the fabric’s red and decorative flowers; the ribbons, the stripes and the black reinterpret the optical illusions of Franco Grignani, while the geometry of Sarah Morris approaches the blue of Sam Francis to obtain garments with rigorous and decisive designs and colors.
The Marina Rinaldi woman heads towards the spring season with conviction and character, contemporary and extremely feminine in her approach, experiencing everyday life with freshness. It does so with a sports collection of dual inspiration, an urban one, built around three cities and their lifestyles, and the other ethnic, designed as a tour of the world through more exotic venues. Marina Rinaldi depicts the typical New York Brooklyn Flea (market) and the metropolitan air through the colors – asphalt black, pedestrian crossing white, and the gray of skyscrapers and the red of traffic lights. These colors liven up shirts and dresses with soft lines and modern fabrics, like bi-stretch cloth. The smart look of New York is a counterpoint
to the marine inspiration of the Ribeira market in Lisbon, which reveals its neutral white, gray and beige shades like ship sails, punctuated by shades of yellow, orange and marine patterns for an ironic and modern result combined. The floating flower market in Amsterdam is the third stop on this sensory journey, where the carelessness of the city can be found in the comfortable style that matches the garments, from the green military parka in embroidered taffeta to the striped knitwear in modal cotton with broderie anglaise. Marina Sport’s summer collection continues its journey in warm places and ethnic cultures, immersing itself in the atmosphere of the Java market, white and blue printed poplin and cotton gabardine skillfully mixed with the knitwear also printed and the interlock jersey fantasy. In the Place des Lices market of Saint Tropez, the Marina Rinaldi woman reinterprets the sailor style of the French Riviera with off-shoulder cotton dresses and floral details, cropped denim with embroidered hems. On the beach of Anjuna, however, prints with border motifs on cotton muslin and the long dresses embellished with pleats and multicolored fringes are the theme, and in Mali’s capital of Bamako, a triumph of embroidery thread sings of a tribal taste. Every line, every inspiration and every collection are realized with special care and attention to details, in an effort to emphasize that in determining glamor and style, femininity as a whole remains the master. The retail spaces are also developed according to this well-defined concept, expressed through large and welcoming environments, designed to satisfy our clients every need, from personal shopping services to exclusive event organization. Every level of personalization focuses on the woman who chooses the brand: in exchange for client fidelity, Marina Rinaldi rewards with an experience that makes the purchase surprising, from every point of view.
MARINA RINALDI IN USA
Marina Rinaldi, 815 Madison Avenue, New York, NY 10021 Marina Rinaldi, 9656 Wilshire Blvd, Beverly Hills, CA 90212
DEPARTMENT STORE BLOOMINGDALE’S IN:
1000 Third Avenue, 59th Street and Lexington Avenue, New York, NY 10022
900 N Michigan Ave, Chicago, IL 60611
225 Boylston St, Chestnut Hill, MA 02467
1200 Morris Turnpike, The Mall at Short Hills, Short Hills, NJ 07078