MA­RINA RINALDI: MADE FOR WOMEN

All About Italy (USA) - - All About Italy -

The evo­lu­tion of a brand that has changed the litur­gies of fash­ion, en­hanc­ing fe­male beauty in all its nu­ances.

Fash­ion is not a ques­tion of size: Ma­rina Rinaldi has made it clear since the 80s, pro­mot­ing the con­cept that fash­ion is a mat­ter of fab­rics, col­ors and per­son­al­ity. Born as a brand for women who dress from size 46 up­wards, the idea is that it isn’t the waist­line that mea­sures charm and fem­i­nin­ity, but rather the woman her­self. In fact, this idea of size de­ter­min­ing a woman’s op­tions in the field of fash­ion and her daily de­sire to dress is so ar­chaic in prin­ci­ple that the Ma­rina Rinaldi com­pany has elim­i­nated the word “size” from its brand con­text. A “Way of life” is the phrase cho­sen to de­scribe Ma­rina Rinaldi fash­ion - there­fore mak­ing the cen­tral fo­cus of the brand less about mea­sure­ments, and all about pure style and the art of crafts­man­ship, handed down to the founder Achille Maramotti by his great-grand­mother, Ma­rina Rinaldi, who in 1850 owned and ran an im­por­tant ate­lier in the cen­ter of Reg­gio Emilia, Italy. As a seam­stress, de­tails and fin­ishes

The Ma­rina Rinaldi woman heads to­wards the spring sea­son with con­vic­tion and char­ac­ter, con­tem­po­rary and ex­tremely fem­i­nine, ex­pe­ri­enc­ing ev­ery­day life with fresh­ness.

char­ac­ter­ized her work. This metic­u­lous­ness has re­mained at the core of the brand and over the years has evolved into an in­spir­ing ap­proach to brand build­ing and touch points with our con­sumer.

Ma­rina Rinaldi, a di­vi­sion within the Max Mara Fash­ion Group, lets women know that there is no prej­u­dice against their nat­u­ral beauty and that true au­then­tic­ity is part of ev­ery body. Al­ways wear­able qual­ity, with at­ten­tion to de­tail without de­sign pa­ram­e­ters lim­it­ing your in­ter­pre­ta­tion to size. Ma­rina Rinaldi de­vel­ops a life­style for ev­ery oc­ca­sion, be­cause a woman is beau­ti­ful - even if you do not wear a size 38.

On the other hand, the leit­mo­tif of the year signed Ma­rina Rinaldi is #Wom­enarethe­fu­ture fea­tur­ing Ash­ley Gra­ham, model, body ac­tivist and icon of the curvy world. The col­lec­tions worn by Ash­ley are a har­mony of col­ors that give en­ergy to dif­fer­ent trends but al­ways con­sis­tent with the neo­clas­si­cal style that the Emil­ian fash­ion house has cho­sen as an iden­tity. Ash­ley wears Ma­rina Rinaldi and Ma­rina Rinaldi signs the launch with an un­pub­lished denim col­lec­tion. The col­lab­o­ra­tion, de­signed for the SS 2018 col­lec­tion, is in­no­va­tive and ver­sa­tile, through the cre­ation of lux­ury denim able to dress the most di­verse sil­hou­ettes, high­light­ing ev­ery strong point. Ma­rina Rinaldi has out­lined a sea­son of char­ac­ter for the next year, start­ing from a col­lec­tion in­spired by the cre­ative fer­ment of Art Basel, the most sig­nif­i­cant event on the in­ter­na­tional art mar­ket scene.

In ex­change for client fi­delity, Ma­rina Rinaldi re­wards with an ex­pe­ri­ence that makes the pur­chase sur­pris­ing, from all points of view.

The col­ors and shapes of the cre­ative minds are poured into clothes with an artis­tic breath: Pas­cale Mar­tine Toyou, Fiona Rae and Re­becca Louisa Law in­spire the fab­ric’s red and dec­o­ra­tive flow­ers; the rib­bons, the stripes and the black rein­ter­pret the op­ti­cal il­lu­sions of Franco Grig­nani, while the ge­om­e­try of Sarah Mor­ris ap­proaches the blue of Sam Fran­cis to ob­tain gar­ments with rig­or­ous and de­ci­sive de­signs and col­ors.

The Ma­rina Rinaldi woman heads to­wards the spring sea­son with con­vic­tion and char­ac­ter, con­tem­po­rary and ex­tremely fem­i­nine in her ap­proach, ex­pe­ri­enc­ing ev­ery­day life with fresh­ness. It does so with a sports col­lec­tion of dual in­spi­ra­tion, an ur­ban one, built around three cities and their life­styles, and the other eth­nic, de­signed as a tour of the world through more ex­otic venues. Ma­rina Rinaldi de­picts the typ­i­cal New York Brook­lyn Flea (mar­ket) and the metropoli­tan air through the col­ors – as­phalt black, pedes­trian cross­ing white, and the gray of sky­scrapers and the red of traf­fic lights. These col­ors liven up shirts and dresses with soft lines and mod­ern fab­rics, like bi-stretch cloth. The smart look of New York is a coun­ter­point

to the marine in­spi­ra­tion of the Ribeira mar­ket in Lis­bon, which re­veals its neu­tral white, gray and beige shades like ship sails, punc­tu­ated by shades of yel­low, or­ange and marine pat­terns for an ironic and mod­ern re­sult com­bined. The float­ing flower mar­ket in Am­s­ter­dam is the third stop on this sen­sory jour­ney, where the care­less­ness of the city can be found in the com­fort­able style that matches the gar­ments, from the green mil­i­tary parka in em­broi­dered taffeta to the striped knitwear in modal cot­ton with broderie anglaise. Ma­rina Sport’s sum­mer col­lec­tion con­tin­ues its jour­ney in warm places and eth­nic cul­tures, im­mers­ing it­self in the at­mos­phere of the Java mar­ket, white and blue printed poplin and cot­ton gabar­dine skill­fully mixed with the knitwear also printed and the in­ter­lock jersey fan­tasy. In the Place des Lices mar­ket of Saint Tropez, the Ma­rina Rinaldi woman rein­ter­prets the sailor style of the French Riviera with off-shoul­der cot­ton dresses and flo­ral de­tails, cropped denim with em­broi­dered hems. On the beach of An­juna, how­ever, prints with bor­der mo­tifs on cot­ton muslin and the long dresses em­bel­lished with pleats and mul­ti­col­ored fringes are the theme, and in Mali’s cap­i­tal of Ba­mako, a tri­umph of em­broi­dery thread sings of a tribal taste. Ev­ery line, ev­ery in­spi­ra­tion and ev­ery col­lec­tion are re­al­ized with spe­cial care and at­ten­tion to de­tails, in an ef­fort to em­pha­size that in de­ter­min­ing glamor and style, fem­i­nin­ity as a whole re­mains the mas­ter. The re­tail spa­ces are also de­vel­oped ac­cord­ing to this well-de­fined con­cept, ex­pressed through large and wel­com­ing en­vi­ron­ments, de­signed to sat­isfy our clients ev­ery need, from per­sonal shopping ser­vices to ex­clu­sive event or­ga­ni­za­tion. Ev­ery level of per­son­al­iza­tion fo­cuses on the woman who chooses the brand: in ex­change for client fi­delity, Ma­rina Rinaldi re­wards with an ex­pe­ri­ence that makes the pur­chase sur­pris­ing, from ev­ery point of view.

MA­RINA RINALDI IN USA

Ma­rina Rinaldi, 815 Madi­son Av­enue, New York, NY 10021 Ma­rina Rinaldi, 9656 Wil­shire Blvd, Bev­erly Hills, CA 90212

DEPART­MENT STORE BLOOMINGDALE’S IN:

1000 Third Av­enue, 59th Street and Lex­ing­ton Av­enue, New York, NY 10022

900 N Michi­gan Ave, Chicago, IL 60611

225 Boyl­ston St, Ch­est­nut Hill, MA 02467

1200 Mor­ris Turn­pike, The Mall at Short Hills, Short Hills, NJ 07078

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.