THE MILLENNIAL FRAGRANCES OF ABRUZZO BOTTLED UP

All About Italy (USA) - - Lifestyle - Alessan­dro Creta

One of Europe’s old­est and most ex­tra­or­di­nary parks has now cre­ated a per­fume line, in­spired by the Ris­erva Nat­u­rale dell’abruzzo (Abruzzo Nat­u­ral Re­serve) and is now ready to spread the love for Ital­ian flora abroad. The Park, which in­cludes the re­gions of Lazio, Molise and Abruzzo, is the brain­child of en­tre­pre­neur Paride Vi­tale and his part­ner Ugo Morosi. The line in­cludes per­fume, cologne and soap. Just like Abruzzo’s spec­tac­u­lar na­ture, Parco1923 is a fra­grance that con­quers the senses thanks to an ol­fac­tory pyra­mid built on a va­ri­ety of plants and flow­ers from the re­gion. The fresh and light odor of the Labur­num anagy­roides, the essence of ju­niper berries, hon­ey­suckle and weaver’s broom. Then wild an­gel­ica, worm­wood and moss. Nat­u­rally, beech­wood, a park icon that oc­cu­pies 60% of the woods in the area. The choice of the plants that make PARCO1923 was re­al­ized in col­lab­o­ra­tion with the lead­er­ship of the Na­tional Park, is the un­der­pin­ning aroma, re­peat­ing the smells and fragrances that char­ac­ter­ize the trails of the Nat­u­ral Re­serve. The pack­ag­ing also em­braces the unique and an­cient ter­ri­tory, with its deep green color and the black bear, iconic an­i­mal of the na­ture re­serve, as well as the Park logo. For ev­ery bot­tle of Parco1923 sole, one euro will be do­nated to bio­di­ver­sity and con­ser­va­tion. For sale in the flag­ship store nes­tled in the heart of the Na­tional Park (in the Pescasseroli county) and on­line at www.parco1923.com.

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