THE MILLENNIAL FRAGRANCES OF ABRUZZO BOTTLED UP

One of Europe’s oldest and most extraordinary parks has now created a perfume line, inspired by the Riserva Naturale dell’abruzzo (Abruzzo Natural Reserve) and is now ready to spread the love for Italian flora abroad. The Park, which includes the regions of Lazio, Molise and Abruzzo, is the brainchild of entrepreneur Paride Vitale and his partner Ugo Morosi. The line includes perfume, cologne and soap. Just like Abruzzo’s spectacular nature, Parco1923 is a fragrance that conquers the senses thanks to an olfactory pyramid built on a variety of plants and flowers from the region. The fresh and light odor of the Laburnum anagyroides, the essence of juniper berries, honeysuckle and weaver’s broom. Then wild angelica, wormwood and moss. Naturally, beechwood, a park icon that occupies 60% of the woods in the area. The choice of the plants that make PARCO1923 was realized in collaboration with the leadership of the National Park, is the underpinning aroma, repeating the smells and fragrances that characterize the trails of the Natural Reserve. The packaging also embraces the unique and ancient territory, with its deep green color and the black bear, iconic animal of the nature reserve, as well as the Park logo. For every bottle of Parco1923 sole, one euro will be donated to biodiversity and conservation. For sale in the flagship store nestled in the heart of the National Park (in the Pescasseroli county) and online at www.parco1923.com.