UR­BAN IS THE NEW COOL

All About Italy (USA) - - All About Italy - Marco Ber­tollini

Com­po­sure, fi­nesse and dis­cre­tion. Bot­tega Veneta brings to­gether ex­cep­tional crafts­man­ship, pre­cious ma­te­ri­als and elab­o­rate de­tails, for cre­ations that speak for them­selves, but never in the name of the wearer, in­spir­ing trust and in­di­vid­u­al­ity. Fash­ion un­der­stood as an in­ex­haustible pur­suit of ex­cel­lence and qual­ity in it­self, dic­tated more by the sat­is­fac­tion of per­sonal taste than by os­ten­ta­tion.

To­mas Maier’s de­signs come to life, trans­form­ing into de­fined and airy lines. “It’s as if the sil­hou­ette was pre­cisely out­lined”, says Maier, “Like the stroke of a pen­cil”. Ev­ery­thing, there­fore, starts from the body’s shape, for re­fined glamor, in­spired by nat­u­ral com­po­sure. There is a seasonal re­newal of lux­ury that at the same time re­mains true to it­self: that is Bot­tega Veneta’s phi­los­o­phy - the sub­tle dif­fer­ence be­tween cre­at­ing style and sim­ply mak­ing beau­ti­ful clothes.

The win­ter col­lec­tion trans­forms into re­fined and original el­e­gance, while keep­ing the heart of the brand beat­ing.

The style is in­for­mal but im­pec­ca­ble, ap­plied equally for both for waist­coats and jack­ets. Re­fined ver­sa­til­ity char­ac­ter­izes the Bot­tega Veneta man when head­ing into the cold sea­son. El­e­gance ex­pressed through flow­ing lines, wavy cuts, and bil­low­ing pants

Pass­word: ca­sual-chic. The so­phis­ti­cated sil­hou­ette of tai­lored gar­ments com­bines an ath­letic spirit that com­bines el­e­gant cloth­ing with ca­sual sneak­ers, while the monochro­matic out­fits com­bine hooded sweat­shirts and tai­lored trousers, for an equally sporty and re­fined.

Bot­tega Veneta has al­ways stood out for its in­nate cre­ativ­ity and the abil­ity to com­bine a solid sar­to­rial tra­di­tion without turn­ing to stereo­types. Take the win­ter col­lec­tion, recre­at­ing a sense of in­ti­macy of that fa­vorite gar­ment in ev­ery man’s closet — that spe­cial, func­tional and fa­mil­iar go-to — without drown­ing in cliché or trends. Maier’s sig­na­ture the intertwined with the brand, vis­i­ble only to those who can rec­og­nize it.

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