IS­SUES OF GREAT BEAUTY

All About Italy (USA) - - Editorial -

Tra­di­tion and moder­nity, crafts­man­ship and technology, aes­thet­ics and func­tion­al­ity. It’s called “Made in Italy”, a brand, a guar­an­tee of ex­cel­lence, the unique and uni­ver­sally rec­og­nized ca­pac­ity for the co-ex­is­tence and con­sol­i­da­tion of the many strong points of that beau­ti­ful coun­try - Italy. It is an achieve­ment, which tes­ti­fies both to a cul­tural legacy, trans­mit­ted and en­riched from gen­er­a­tion to gen­er­a­tion right up to the present day, and to a wide­spread and, one could even say, “ge­netic” sen­si­bil­ity to­wards beauty. It is the very essence of typ­i­cal Ital­ian prod­ucts and their sym­bolic value, which di­rects the buy­ers imag­i­na­tion to­wards the coun­try­side, col­ors, bel canto, art. We shouldn’t, how­ever, ne­glect to tell you of the myth be­hind the myth, that spotlit, open-air stage that is, and has al­ways been, Italy. Spot­lights, which il­lu­mi­nate an era that is im­pos­si­ble to repli­cate for no other rea­son than its unique com­bi­na­tion of world­li­ness and in­tel­lec­tual fer­ment, which has gen­er­ated an im­mor­tal im­age. As im­mor­tal as the shots of Mar­cello Geppetti, wit­ness to, and in­ter­preter of, a leg­endary era, con­sciously and hap­pily friv­o­lous, to which we would like to take this op­por­tu­nity to ded­i­cate a trib­ute. It’s a story, which con­tin­ues to grow, like the prover­bial “Rossini’s Crescendo”, that mag­nif­i­cent and evoca­tive mu­si­cal mo­ment which well sums-up the power of an ab­so­lute mu­si­cal ge­nius. For Gioacchino Rossini, 150 years after his death, a cel­e­bra­tion of his maxim “Eat­ing, lov­ing, singing and di­ges­tion are the four acts in the comic opera that is life”. It is a cul­ture that lives by and within places, in the mem­o­ries of those who have vis­ited them, how­ever briefly, and in the re­mem­brances of those who have lived there, for how­ever long, of their own his­tory of that aura of beauty and ele­gance, which over the years they have been a part of. All the world’s mar­kets look to this when as­sess­ing an Ital­ian prod­uct, each one bound closely to a vi­sion of the his­tory and cul­ture of Italy, and the spirit of its cities and their beauty.

Co-edi­tor & Vice Pres­i­dent Paolo Del Panta

Edi­tor in Chief Franco Del Panta

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