IN VERSILIA: THE MYTH OF THE ITALIAN SUMMER

The Augustus Hotel & Resort with its exclusive Beach Club fully embodies that unique combination of nature, serenity, taste and glamour that has always been Versilia.

The historic town full of charm and beauty, Forte dei Marmi, over the years has shown why it deserves the fame it enjoys. The avenue that leads to the homes that have energized the Tuscan coast since the 1920s encompasses the aura of beauty and elegance that has passed through Forte dei Marmi.

Villa Agnelli, the former Villa Costanza, bought in 1926 by Edoardo, son of the founder of Fiat and father of Gianni, shows off its beauty among the other residences that were the places chosen by elite, entrepreneurs, artists and intellectuals, who sought luxurious but discreet comfort and privacy. In 1969, the Villa was incorporated into what became, by the intuition and creativity of Nino Maschietto, the Augustus Hotel & Resort. The first club house on the sea also dates back to that year, which then acted as a disco and which the group of UFO radical architects renamed “Bambaissa,” evoked the oasis of the same name described in an adventure story by Walt Disney.

Today the legacy created by the Maschietto family is an icon of style thanks to an atmosphere with a friendly charm, suitable for all travelers. There is no lack of innovation, always in full respect to the historical characteristics that make this corner of Forte dei Marmi distinctive. Even today, the experience of the Bambaissa restaurant is an oasis within the oasis, where exclusivity is everything. The design also comes to life on the veranda overlooking the sea, in an atmosphere that is perfect for special occasions, like private