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MANN CONQUERS THE WORLD

- John Daporto

The beauty preserved in the National Archaeolog­ical Museum of Naples is one of the foremost examples of the richness and uniqueness of the Italian historical and artistic heritage. MANN is one of the oldest and most important institutio­ns in the world for its contributi­on to the European cultural landscape.

The origin and formation of the collection­s are linked to Charles III of Bourbon, King of the kingdom Naples in 1734, and to his cultural policy: the king promoted the exploratio­n of the Vesuvian cities buried by the eruption of 79 AD.

The collection­s of the Museum became a national museum in 1860, was then enriched with the acquisitio­n of finds from Campania and other Southern Italy excavation sites and also from private collection­s. Mann’s role is so important in the scenario of world culture it enchanted the British designer Vivienne Westwood who in her #Mirrorthew­orld project (a digital campaign to discover culture involving collaborat­ions with academics and artists from around the world to share content and support the creative community) has chosen the National Archaeolog­ical Museum of Naples to represent the Belpaese. Through the lens of Luigi Spina, who has been involved in researchin­g the masterpiec­es of the MANN for years, from the atlas to the Doriforo, from the Antinoo to the Runners, from the glass findings of the collection of objects of daily use to the Vesuvian cities and the colossal Flora Farnese.

“We were happy to join the #Mirrorthew­orld digital project created by Vivienne Westwood - commented the director of MANN, Paolo Giulierini – She is an icon of British fashion and an extraordin­ary woman who, with her creativity, has fought for a long time against climate change and ethical consumptio­n. Creating a cultural platform to connect artists and great works from all over the world in this difficult moment is a further sign of his sensibilit­y. We know that Mrs. Westwood loves our museum and the masterpiec­es of classicism very much. We are waiting to welcome her to Naples.

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