The flair that conquers the world speaks Italian

Successful products, items that are admired in the world’s most important museums or that may be found in our homes and offices, prestigious buildings held up as examples by scholars or architectural theorists: behind these projects are the hands and ingenuity of some of the most well-known Italian designers. Here are the profiles of six great names that have set standards in their fields.

Having graduated from the University of Florence in 1978, the architect and designer Stefano Giovannoni has since come a long way. Today Giovannoni is perhaps one of the most “commercial” designers on the market. No, this is not a descriptive term used to belittle his creations, but rather to emphasize how they were conceived with an admirable ability to interpret the public’s preferences. Consumers have in fact rewarded the designer from La Spezia by purchasing many of his items: not surprisingly, among the best known terms used to define him are “King Midas of design” by the journalist Cristina Morozzi, and “Super & Popular Champion of the 2000s” by Alberto Alessi. In this sense, the collaboration with the Alessi brand is quite emblematic. Giovannoni has designed, together with Guido Venturini, the series “Girotondo” for the Alessi brand (seven million pieces sold), and “Mami”, “Il Bagnoalessi” and the famous plastic products including “Lilliput”, “Magic Bunny” and “Merdolino”. His career has led him to collaborate with companies such as Amore Pacific, Artsana, Bisazza, Cederroth, Deborah, Elica, Fiat, Henkel, L avazza, LG Hausys, Nestlé, Nissan, Oregon Scientific, Papernet, Samsung, Siemens, Sodastream, Veneta Kitchens and many more. Among the co-founders of the Bolidist movement, with industrial design in his blood and a having a tireless attention towards the public, Giovannoni has taught at important institutions and has received a number of prestigeous awards. He lives and works in Milan.