A Zeal for Toonz

Animation Magazine - - Anniversaries -

As a flag­ship pro­duc­tion house of the In­dian an­i­ma­tion in­dus­try, Ker­ala-based Toonz An­i­ma­tion In­dia has emerged as one of the big­gest play­ers in South­east Asia over the last 15 years. With a di­verse ar­ray of an­i­ma­tion tech­niques on of­fer—from tra­di­tional 2D and stop-mo­tion to CG and vis­ual ef­fects—Toonz has at­tracted ma­jor clients from around the world with its de­vel­op­ment and pro­duc­tion ser­vices, in­clud­ing Dis­ney, Nick­elodeon, Car­toon Net­work, Sony, BBC, Uni­ver­sal, Para­mount, Mar­vel and Hall­mark. “Though we are an In­dian com­pany, we op­er­ate on a global level with of­fices in Sin­ga­pore, Los An­ge­les, Mon­treal and Lon­don,” notes CEO P. Jayaku­mar. The stu­dio’s great­est ac­com­plish­ments since its found­ing in 1999 by Dis­ney vet G. A. Menon in­clude pro­duc­ing the In­dian an­i­ma­tion in­dus­try’s first se­ries in 2002 and Nick­toon’s global 2D hit Wolver­ine and the X-Men (2009).

As the pi­o­neer­ing stu­dio pushes for­ward on a va­ri­ety of in­ter­na­tional projects, in­clud­ing HTDT (52 x 11), The Hero of Color City film and Lit­tle Kalari War­riors (52 x 11 and fea­ture-length TV movie), it’s the per­sonal touches that set Toonz apart. “We used to gift car­i­ca­tures drawn by our artists to our very im­por­tant guests. All of them re­ally en­joy their pic­tures,” Jayaku­mar re­lates. “Once, we goofed up by giv­ing the wrong pic­tures when two very im­por­tant in­ter­na­tional guests vis­ited our stu­dio. The pic­tures were opened, on our in­sis­tence, in front of a large group by giv­ing ex­pla­na­tions on the art in­side. And when they were opened and shown to the gath­er­ing, the pic­tures were swapped in­side the cov­ers—the male guest got the fe­male guest’s car­i­ca­ture, and vice versa. The crowd was silent and the peo­ple on the dais were trans­fixed ‘til the guests laughed out loud.” Once the mix-up was set­tled, Jayaku­mar says the guests were very happy with their gifts— much like Toonz clients are happy with the stu­dio’s re­sults. www.toon­zan­i­ma­tionin­dia.com

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