Vic’s Vik­ing-sized Celebration

Animation Magazine - - Anniversaries -

What do you get when you com­bine Norse his­tory, Ger­man story telling and Ja­panese an­i­ma­tion know-how? If you’re lucky, this recipe re­sults in a clas­sic char­ac­ter who en­thralls TV au­di­ences with his adventures for 40 years like Vic the Vik­ing. The plucky Vik­ing chief’s son with a knack for cre­ative prob­lem solv­ing first ap­peared on Ger­many’s ZDF in 1974, adapted from the books by Run­ner Jon­s­son, be­com­ing an in­stant broad­cast suc­cess and in­spir­ing mu­si­cals and movies across Europe. The clas­sic 2D se­ries, now a hit prop­erty of Euro­pean pro­ducer/ dis­trib­u­tor Stu­dio 100, even boasts over 60 li­cens­ing part­ners. Stu­dio 100 now has a next gen­er­a­tion hit on their hands with a new CG an­i­mated Vic the Vik­ing se­ries, pro­duced with Aus­tralia’s Fly­ing Bark Prod., which has al­ready launched in key mar­kets like France, Bel­gium, the Nether­lands, Aus­tralia and Spain.

To cel­e­brate Vic’s big 4-0, Stu­dio 100 put on a spe­cial re­cep­tion this fall and kicked off a so­cial me­dia cam­paign across mul­ti­ple plat­forms, in­clud­ing a spe­cial an­niver­sary Face­book page, new web­site and vi­ral YouTube videos. And for a can’t-miss real world ex­pe­ri­ence, Stu­dio 100’s Plopsa La Panne theme park in Bel­gium opened a Vic the Vik­ing zone, in­clud­ing two brand-new Vic themed at­trac­tions and a restau­rant.

As Stu­dio 100’s chief brand of­fi­cer San­dra Vau­thier-Cel­lier says, “We’re de­lighted to be cel­e­brat­ing the 40th birth­day of this muchloved clas­sic chil­dren’s se­ries. We have many ex­cit­ing plans for the brand over the com­ing year … Vic is al­ready such a pop­u­lar char­ac­ter, and we’re sure the new CGI ver­sion with be an in­stant hit with both chil­dren and their par­ents.” Vic’s 78 x 13, 3D an­i­mated makeover is a great next step for this time­less young hero.

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