Vic’s Viking-sized Celebration

What do you get when you combine Norse history, German story telling and Japanese animation know-how? If you’re lucky, this recipe results in a classic character who enthralls TV audiences with his adventures for 40 years like Vic the Viking. The plucky Viking chief’s son with a knack for creative problem solving first appeared on Germany’s ZDF in 1974, adapted from the books by Runner Jonsson, becoming an instant broadcast success and inspiring musicals and movies across Europe. The classic 2D series, now a hit property of European producer/ distributor Studio 100, even boasts over 60 licensing partners. Studio 100 now has a next generation hit on their hands with a new CG animated Vic the Viking series, produced with Australia’s Flying Bark Prod., which has already launched in key markets like France, Belgium, the Netherlands, Australia and Spain.

To celebrate Vic’s big 4-0, Studio 100 put on a special reception this fall and kicked off a social media campaign across multiple platforms, including a special anniversary Facebook page, new website and viral YouTube videos. And for a can’t-miss real world experience, Studio 100’s Plopsa La Panne theme park in Belgium opened a Vic the Viking zone, including two brand-new Vic themed attractions and a restaurant.

As Studio 100’s chief brand officer Sandra Vauthier-Cellier says, “We’re delighted to be celebrating the 40th birthday of this muchloved classic children’s series. We have many exciting plans for the brand over the coming year … Vic is already such a popular character, and we’re sure the new CGI version with be an instant hit with both children and their parents.” Vic’s 78 x 13, 3D animated makeover is a great next step for this timeless young hero.