Brand Li­cens­ing Europe 2014

Col­or­ful char­ac­ters from around the world will con­vene in London for the an­nual L&M con­fab.

Animation Magazine - - Spotlight -

This year marks the 16th edi­tion of Brand Li­cens­ing Europe, tak­ing place Oct. 7-9 at London’s Olympia. Or­ga­nized by Ad­vanstar, 2014 will be the big­gest show yet with roughly 235 ex­hibitors — more than 55 of which are brand-new to the event. Some new gaming and an­i­ma­tion faces on the floor in­clude BANDAI NAMCO Games, Boj and The Jim Hen­son Group. Visit www.bran­dli­cens­ for more in­for­ma­tion. First-time ex­hibitor The Jim Hen­son Company ar­rives at BLE with an ex­pand­ing global con­sumer-prod­ucts pres­ence and new di­vi­sion heads: re­cently ap­pointed EVP of Global Dis­tri­bu­tion & In­ter­na­tional Con­sumer Prod­ucts Richard Gold­smith and Ex­ec­u­tive Di­rec­tor of In­ter­na­tional Con­sumer Prod­ucts Francesca Sto­bbe. Hen­son’s pri­mary fo­cus will be on preschool prop­er­ties Di­nosaur Train and The Dooz­ers, along with on­go­ing po­ten­tial part­ner­ships for Sid the Sci­ence Kid and Pa­jan­i­mals. Ad­di­tion­ally, its third-party banner, Hen­son In­de­pen­dent Prop­er­ties, will be pro­mot­ing Lily’s Drift­wood Bay and Elias: Res­cue Team Home-grown stop-mo­tion pow­er­house Aard­man An­i­ma­tions is gear­ing up for The Year of the Sheep in 2015, when Shaun the Sheep: The Movie will hit the­aters. The stu­dio’s rights di­vi­sion will un­veil fur­ther plans for Shaun and es­tab­lished brands Wal­lace & Gromit, Timmy Time and Morph.

Shaun the Sheep was re­cently named the U.K.’s fa­vorite BBC chil­dren’s character of all time, and can be seen on ma­jor broad­cast­ers around the world. The film’s re­lease will be pre­ceded by themed cel­e­bra­tions and pro­mo­tional events, in­clud­ing a “Shaun in the City” arts trail show­cas­ing 120 Shaun sculp­tures dec­o­rated by celebs and artists com­ing to London and Bris­tol. In the U.K., con­sumers can soon pick up Shaun the Sheep: Tales from Mossy Bot­tom Farm (Walker Books), plush toys (Rainbow De­signs) and prod­ucts from Cooneen, Kids@ Play, Giro­max, Cen­tum and Fash­ion U.K. BBC One will round out the Year of the Sheep with a brand new half-hour spe­cial at Christ­mas. Stand F010 | aard­

Sa­ban Brands brings a di­verse port­fo­lio to BLE. Soon-to-launch mul­ti­plat­form prop­erty Emo­jiville, in part­ner­ship with Jakks Pa­cific, will kick off with an orig­i­nal web se­ries this fall and de­but as a global TV se­ries next year — Jakks will support the brand with a full con­sumer-prod­ucts line. Also ar­riv­ing in 2015 will be the re-imag­ined Pop­ples based on the 1980s toy line and car­toon. Spin Master is the global master toy li­censee for Pop­ples and is plan­ning a full range of toys in­clud­ing small dolls, col­lectible fig­ures, play­sets and plush for the U.S. with an eye to global ex­pan­sion. Re­turn­ing to the floor is hit preschool se­ries Julius Jr., in­spired by Paul Frank and kick­ing off sea­son two on Nick Jr. this fall. Julius Jr.’ s U.S. con­sumer prod­ucts pro­gram in­cludes Fisher-Price toys at Toys ‘R’ Us, Wal­mart, Tar­get and Ama­zon, which also car­ries the Ran­dom House Chil­dren’s Books line along with Barnes & Noble. And an­ime prop­erty Digi­mon Fu­sion con­tin­ues to grow, hav­ing achieved No. 1 rat­ings in the U.K. (CITV) and Canada (YTV) — the show also airs in the U.S. (Nick­toons), Aus­tralia (Go!), Spain (Clan TV) and other key mar­kets. Stand D005 | sa­ban­ BANDAI NAMCO has seen great suc­cess at home in Ja­pan from new an­ime, manga, toy and game fran­chise fea­tur­ing col­lectible mini-monsters based on Ja­panese pop cul­ture and folk­lore archetypes: Yo-Kai Watch. Lo­cally, more than $90 mil­lion worth of toys based on the prop­erty have been sold since April, giv­ing re­tail­ers a hint that they have a new Poke­mon on their hands.

Ad­di­tion­ally, Level 5’s Yo-Kai Watch game for Nin­tendo 3DS has sold over 2.3 mil­lion units, on top of 1.2 mil­lion copies of the first game, re­leased last year. BANDAI is look­ing to start un­leash­ing the lat­est mon­ster-col­lect­ing phe­nom­e­non in in­ter­na­tional mar­kets soon. Stand H040 | bandainam­ Shiny new an­i­mated preschool com­edy se­ries Boj, pro­duced by Pesky Pro­duc­tions (U.K.) in as­so­ci­a­tion with Kavaleer (Ire­land) and Cloth Cat (U.K.), will be bun­dled off to BLE for the first time this year to build on its small-screen suc­cess. The show pre­miered on Cbee­bies ear­lier this year — also air­ing on RTEJr and S4C — and fol­lows the ad­ven­ture of Boj, an ex­u­ber­ant young bilby (an en­dan­gered species from Aus­tralia) who lives in a bur­row un­der Gig­gly Park with his mu­si­cal par­ents. The 52 x 11 se­ries re­cently ar­rive on ABC Aus­tralia and is ex­pected on Sprout in the U.S. this fall, with new episodes slated for a Cbee­bies de­but in the near fu­ture. Boj and his cre­ative “boja-boom” ideas can also be found in in­ter­ac­tive App books and soon to be re­leased mo­bile games. The cre­ators are plan­ning a high pro­file roll­out to other ma­jor ter­ri­to­ries over the next year and have big ideas for their lit­tle star’s li­cens­ing fu­ture. Stand F119 | Fans of retro-fab­u­lous comic char­ac­ters like Popeye and Betty Boop are rarely at a loss for slick, cre­atively de­signed togs to covet (es­pe­cially if they’re limited edi­tion). King Fea­tures — which rep­re­sents Popeye and, in col­lab­o­ra­tion with Fleis­cher Stu­dios, Betty Boop — con­tin­ues to sign cool deals to keep th­ese decades-old prop­er­ties pop­u­lat­ing shelves and will be show­ing off their lat­est col­lab­o­ra­tive prod­ucts at the show.

Top­ping the shop­ping list are prod­uct ranges fea­tur­ing fresh de­signs from Ja­panese graphic artist Shinzi Ka­toh, which will launch in Ja­pan and sub­se­quently roll out in­ter­na­tion­ally. The first Popeye de­signs were un­veiled at the Tokyo Gift Show and will be show­cased at BLE. Ka­toh, who has col­lab­o­rated with Dis­ney, Padding­ton Bear and Hello Kitty, came up with the project based on his love for the clas­sic black and white cartoons grow­ing up. Stand D100 | kingfea­

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