Tech­ni­color’s An­i­mated Cen­ten­nial Adult Toons Ris­ing

Animation Magazine - - Mip Tv Special -

As the com­pany’s name im­plies, tech­nol­ogy has al­ways been at the core busi­ness of Tech­ni­color. One hun­dred years ago, that meant de­vel­op­ing what would be­come the dom­i­nant tech­nol­ogy for shoot­ing and pro­ject­ing color film. Now, dig­i­tal en­ter­tain­ment in gen­eral and an­i­ma­tion in par­tic­u­lar are at the core of the cen­ten­nial-cel­e­brat­ing com­pany.

Tech­ni­color’s en­try into an­i­ma­tion be­gan in 2008 with the ac­qui­si­tion of Pa­prika Stu­dio in Ban­ga­lore, In­dia. Hav­ing first de­vel­oped the stu­dio’s po­ten­tial as a ser­vice stu­dio — its size has dou­bled over the past four years to roughly 800 em­ploy­ees — Tech­ni­color has since worked to­ward de­vel­op­ing its own an­i­ma­tion prop­er­ties.

“As a strictly work-for-hire ser­vice stu­dio, you as­pire to have own­er­ship in prop­er­ties and in brands in or­der to add value to your com­pany,” says Robert Winthrop, head of an­i­ma­tion and games. “Be­fore we were in­volved in orig­i­nal IP de­vel­op­ment, we were the Tech­ni­color brand, which is amaz­ing, and we were an an­i­ma­tion stu­dio in In­dia. Now we are an en­ter­tain­ment com­pany that not only has an amaz­ing stu­dio in In­dia, but a stu­dio that cre­ates, de­vel­ops and pro­duces amaz­ing en­ter­tain­ment and nur­tures fan­tas­tic brands.”

The com­pany’s first wave of prop­er­ties — ad­ven­ture se­ries The Deep, co-pro­duced with Nerd Corps and A Stark; and comic su­per­hero se­ries Atomic Pup­pet, de­vel­oped and pro­duced with Mer­cury Film­works and Gau­mont — are in pro­duc­tion and will be the fo­cus of Tech­ni­color’s ef­forts at MIPTV. Tech­ni­color also is of­fer­ing a peek at a pair of in-de­vel­op­ment shows: an adap­ta­tion of the chil­dren’s book se­ries Chamelia — co-pro­duced with Mer­cury — and com­edy se­ries Bear, Bud & Boo.

Tech­ni­color ac­quired in Fe­bru­ary the Paris­based OuiDo Pro­duc­tions to es­tab­lish a base in pro­duc­ing branded en­ter­tain­ment con­tent in Europe. Headed by San­drine Nguyen and Boris Hert­zog, OuiDo’s pro­duc­tion cred­its in­clude Alvinnnn! & the Chip­munks, Sega’s Sonic Boom; an adap­ta­tion of

comic-book se­ries Les Lé­gendaires, and a new se­ries of Monch­hichi.

“We like the brands that they were pro­duc­ing and their abil­ity to fi­nance them out of France, and we felt that was a miss­ing piece in the over­all strat­egy, which is par­tic­i­pat­ing in branded en­ter­tain­ment,” says Winthrop. The com­pany sees that as a growth mar­ket de­spite in­creas­ing com­pe­ti­tion as it heads into its sec­ond cen­tury. “Known brands with brand eq­uity are still, I think, the go-to’s,” Winthrop says. “And whether it’s on a hand­held de­vice or on a tele­vi­sion or in the theater, those go-to brands are go­ing to drive com­merce.” [ Net­works, says adult an­i­mated shows have proven ap­peal that tran­scends borders.

“This is one of the more broad-ap­peal com­mis­sions Com­edy Cen­tral in the U.S. have made and it’s one of the ones I’m most ex­cited and op­ti­mistic about tak­ing out into the mar­ket,” says Beaton.

Sched­uled to de­but on Com­edy Cen­tral later this year, Vi­a­com is con­fi­dent enough in the show to take it to MIPTV.

“There is se­ri­ous money be­ing in­vested in adult an­i­ma­tion as it tends to have a long life in sched­ules,” Beaton says. “The rea­son we com­mis­sioned this show and are work­ing on the show is we see this genre as one that is very clearly in growth. It’s very clear that more shows are com­ing into the mar­ket place.” [

McPher­son Pack­age: 52 x 11 (52 new episodes com­ing soon) an­i­ma­sia-stu­ Con­tact: +6012-3060803; ed­mund@ an­i­ma­sia-stu­

Pro­duc­tion Part­ners: Fred Rogers Co. Cre­ated by: Jen­nifer Ox­ley and Billy McDou­gal, who’s cat­a­pulted into ad­ven­ture when he’s ac­ci­den­tally fit­ted with some su­per cool, ul­tra high-tech, ex­per­i­men­tal braces.

Is the first adap­ta­tion of the much loved best­selling pic­ture book which has sold more than 30 mil­lion copies world­wide. Stand: R7.K28 Kratt Broth­ers Pro­duc­tion Part­ners: Gal­axy Pop Cre­ated by: Gian Chris­tian and Dina

Ab­so­lutely Pack­age: Type of An­i­ma­tion: Syn­op­sis:

Lori­ Con­tact: Mo­bile +1 96 1336 5757

Pro­duc­tion Part­ners: Fer­rari, Mondo TV Cre­ated By: Based on Rac­ing Cham­pi­onships; screen­play by Fabio Di­ranno Plan­eta Ju­nior Cre­ated by: Ko­toc Pack­age: 52 x 12 Li­censees: Simba Type of An­i­ma­tion:

Onean­i­ma­ Con­tact: car­lene@onean­i­ma­ 20 x 7

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