A Royal En­trance

Animation Magazine - - Spotlight -

CMondo TV puts the new girls se­ries

el­e­brat­ing its 50th an­niver­sary, Italy-based Mondo TV is demon­strat­ing the source of its stay­ing power by bring­ing a slate of new and es­tab­lished prop­er­ties to mar­ket at this year’s Brand Li­cens­ing Europe.

Founded by Or­lando Cor­radi, Mondo has grown in into one of Europe’s largest pro­duc­ers and dis­trib­u­tors of an­i­mated con­tent.

The com­pany this year has high expectations for its new girls property, Sissi: The Young Em­press. The an­i­mated show is based on the life of Elis­a­beth Wit­tels­bach, the em­press-consort of Aus­tria from 1854-1898, an ad­mired his­tor­i­cal fig­ure that has cap­tured the pop­u­lar imag­i­na­tion in Europe, es­pe­cially among girls. Ac­cord­ing to Mondo, the em­press — more com­monly known by her nick­name, Sissi — her story and the val­ues she rep­re­sents still fas­ci­nate all gen­er­a­tions making her even more leg­endary.

The se­ries by Mondo TV de­picts Sissi in a more con­tem­po­rary con­text. Sissi loves her fam­ily as well as she loves na­ture and an­i­mals. She looks like a nor­mal girl, but she is not: she is a free spirit and a rebel. The story mixes ro­mance and ad­ven­ture, love and in­trigue and is en­riched with magic and mystery.

Mondo TV is work­ing to grow aware­ness of the Sissi brand to in­clude both girls and women.

The an­i­mated se­ries, made in col­lab­o­ra­tion with Il sole di Carta, will be­gin air­ing by the end of Oc­to­ber on BO­ING in Italy, fol­lowed a roll­out next year in Europe, Rus­sia, the Mid­dle East and Asia.

Al­ready on board as mas­ter toy li­censee is Grandi Giochi, which has de­vel­oped a line of fash­ion dolls, role­play­ing, makeup and ac­ces­sories that will be avail­able this hol­i­day shop­ping sea­sons.

Sissi also is sup­ported by a pub­lish­ing pro­gram that in­cludes cov­er­age in bi­monthly mag­a­zines and col­or­ing and ac­tiv­ity books avail­able in Italy.

In ad­di­tion to Sissi, Mondo will be bring­ing to BLE es­tab­lished prop­er­ties in­clud­ing: • The Drak­ers, a co-pro­duc­tion with Fer­rari that be­gan air­ing in Italy on K2 in Septem­ber 2015 with great re­sults. MAC DUE, the mas­ter toy part­ner, is ready to launch a full-scale line of cars, die-cast toys and play­sets for Christ­mas 2015 sup­ported by a strong ad­ver­tis­ing cam­paign. In­ter­na­tion­ally, the se­ries is also air­ing in other Euro­pean coun­tries, Rus­sia, the Mid­dle East and Aus­tralia. Di­nofroz, a co-pro­duc­tion with Giochi Preziosi that also airs in Italy on K2. A DVD release from Mus­tang and a toy line from Giochi Preziosi are ready for Christ­mas in Italy and in other Euro­pean coun­tries. Yoohoo & Friends, a co-pro­duc­tion with Korean toy leader Aurora World Corp., has demon­strated to the mar­ket Mondo’s ca­pa­bil­i­ties as a part­ner for toy makers. Se­cret Wings, a new an­i­mated se­ries pro­duced with Hong Kong’s Blonde Pi­lot. Based on a greet­ing-card line, the se­ries is help­ing to ex­pand the brand’s global reach. The con­sumer prod­ucts di­vi­sion of Mondo TV is work­ing to ex­pand the li­cens­ing pro­grams for all its ti­tles both in the Ital­ian mar­ket and through­out Europe and the rest of the world. Valentina La Mac­chia has been ap­pointed di­rec­tor of the con­sumer prod­ucts di­vi­sion and will be re­spon­si­ble for strength­en­ing Mondo’s po­si­tion in ex­ist­ing cat­e­gories, such as toys, pub­lish­ing, food and pro­mo­tion, and ex­pand­ing to new ones. [

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