10 Essen­tial Ways to Pro­mote Your­self

Animation Magazine - - Dvds -

IMak­ing great an­i­ma­tion and VFX is only half the job — the other half is to sell it and your­self. By Karen Idel­son.

t’s a sim­ple truth — you could be the next John Las­seter or the sec­ond com­ing of John Knoll, but if no one sees your work, it’s not go­ing to mat­ter.

While noth­ing takes the place of hard work and ta­lent, there’s noth­ing wrong with us­ing your jazz hands to make a sale. Here are some of the most ef­fec­tive ways to get no­ticed and get work­ing. 1. Make your work read­ily avail­able at YouTube, Vimeo — or both. It’s a sad truth that it can be painfully dif­fi­cult to see some of the finest emerg­ing an­i­ma­tion and VFX work. Not ev­ery­one lives near a the­ater, and who knows whether some­one is sub­scribed to the chan­nel that’s mer­ci­fully show­ing what you cre­ated? Make it easy and free to find you. Have a home base like a web­site where all the info about your work is avail­able. Post links to Vimeo, YouTube, Face­book and any­thing else you’ve set up for your project. Have a press kit set up that in­cludes back­ground on the project, bios of the cre­ative team that made it, some ready-to-use quotes from ev­ery­one in­volved and con­tact in­for­ma­tion, in case some­one from An­i­ma­tion Mag­a­zine wants to in­ter­view you. Add high-res images and head­shots for good mea­sure. Em­brace so­cial net­work­ing. Ev­ery­one you know should be fol­low­ing you and your project on Twit­ter, Face­book, In- sta­gram, et al. Re­spond to ques­tions and com­ments quickly to keep en­gage­ment high. Once your web­site is up and run­ning, cap­ture email ad­dresses. Make sure you can reach out to fans di­rectly to let them know about site up­dates and new de­vel­op­ments. Once you know a lit­tle some­thing about your fan base, it will be eas­ier to mar­ket your awe­some wares to them in the fu­ture. At­tend fes­ti­vals, con­ven­tions and events where your kind of au­di­ence gets to­gether. Comic-Con is an ob­vi­ous place to go. If your project hap­pens to in­cor­po­rate his­tor­i­cal el­e­ments, you could drop by a his­tor­i­cal so­ci­ety and drop off in­for­ma­tion or at­tend one of their events to talk about your work. That’s right. You might have to talk to peo­ple about your­self and your work, so bring busi­ness cards, press pack­ets or fliers with your web site ad­dress. Start and pro­mote a pod­cast or blog to dis­cuss an­i­ma­tion, VFX and your lat­est project. Reach out to other pod­cast­ers. There may be op­por­tu­ni­ties for you And don’t for­get on­line film sites, too. It’s an­other chance to build your au­di­ence and drive traf­fic to your web site. 10. Re­lease a clever teaser and trailer a week to a month be­fore you post your work. You’ll have the chance to build ex­pec­ta­tion be­fore the fin­ished project comes on­line. 11. This list goes to 11, be­cause that’s one more than ten. You should do the same when pro­mot­ing your work. Find the safe and le­gal way to get your work no­ticed that’s unique to you. Good luck. We can’t wait to see your bril­liant work! [

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