Apple Magazine - - Sum­mary -

The new Neu­ral Engine on the iPad Pro al­lows for 5 tril­lion op­er­a­tions per sec­ond, which makes it “not just faster than your last com­puter, but smarter and more ca­pa­ble.” De­signed to tar­get the pro­fes­sional market, the iPad Pro, for the first time, will be avail­able with a one ter­abyte stor­age ca­pac­ity and is pow­ered by USB-C, al­low­ing users to con­nect ac­ces­sories, col­lect data, add high-res­o­lu­tion 5k dis­plays, and even to charge an iPhone. The 11-inch model starts at $799, while the larger 12.9-inch model starts at $999.


The iPad Pro takes per­sonal com­put­ing to the next level, and the sec­ond-gen­er­a­tion Ap­ple Pen­cil only adds to its per­for­mance and ca­pa­bil­i­ties. The new sty­lus, which is now mag­netic, au­to­mat­i­cally pairs and charges from the iPad’s sides, mean­ing you’ll no longer have to plug it in to charge. When com­bined with the brand new Smart key­board fo­lio, which pro­tects the front and back of the iPad and of­fers com­fort­able typ­ing whether you’re on the couch or in the of­fice, the iPad Pro has never been a more vi­able al­ter­na­tive to a com­puter - and we’ll no doubt see more con­sumers make the switch and jump aboard the Ap­ple ecosys­tem whilst they’re in the of­fice.

When Tim Cook walked onto the stage at the key­note speech, at­ten­dees were quick to show their ad­mi­ra­tion with elec­tric ap­plause, de­spite the event’s early start. All of the new prod­ucts were met with praise, par­tic­u­larly the mag­netic charg­ing pen­cil and Mac mini, two prod­ucts that pro­fes­sional users were hop­ing for. Ini­tial hands-on re­views were pos­i­tive for the Mac mini, with CNET say­ing that, though the Mac mini looks the same as its pre­de­ces­sor, they “ought to call it the Mac mini Pro, be­cause it’s clearly been re­designed from the ground up and per­forms great” and com­pli­mented the de­sign’s new space gray fin­ish, while Ap­ple In­sider was im­pressed with the num­ber of ports, and said that “one of the coolest fea­tures” was that mul­ti­ple Mac minis can work to­gether as part of a clus­ter.

The new MacBook Air was also given some love; Di­eter Bohn from The Verge loved the new but­ter­fly key­board and Touch ID sen­sor that was “way more con­ve­nient than typ­ing in your pass­code” and pointed out that the Air looked “quite a bit like the new gen­er­a­tion of MacBook Pros we’ve seen re­cently,” while pop­u­lar YouTu­ber Austin Evans said the old MacBook Air was an “en­durance champ” but that the new model lived up to the hype, and added that “the new Air is no­tice­ably lighter, which is im­pres­sive con­sid­er­ing that the old MacBook Air was def­i­nitely light al­ready”.

How­ever, it was the iPad Pro that stole the show at this year’s event, with Ni­lay Pa­tel from The Verge say­ing “Face ID works like a charm, just like the XS and XR iPhones” and that the iPad “looks pretty cool” but that he’d “have to get over the lack of head­phone jack,” whilst Mar­ques Brown­lee added that the new iPad was “very strik­ing to look at and to hold, and just feels like you’re hold­ing a dis­play” but was crit­i­cal of the cam­era bump, which “kinda ru­ins the pos­si­bil­ity of it be­ing a com­pletely flat tablet on a flat sur­face,” and ques­tioned why Ap­ple de­cided to keep the rear-fac­ing cam­era at all. En­gad­get praised the iPad Pro’s “cleaner, sleeker look,” and added that “this is a ma­chine that’s kinda premium… it’s meant to get things

done… and for the first time, its de­sign re­ally re­flects pro­fes­sional users.” Gad­getMatch, on the other hand, said “the change I’m hap­pi­est to see is the USB port, al­low­ing you to con­nect it to even more de­vices, like DLSR cam­eras,” and added that the Ap­ple Pen­cil was “al­ways ready” and of­fered “ex­treme func­tion­al­ity and per­for­mance.”

Of course, un­til the prod­ucts are of­fi­cially re­leased later this month and con­sumers, crit­ics, and pro­fes­sional users get their hands on them, it’s hard to know for sure just how rev­o­lu­tion­ary the new iPads and Macs will be. But one thing is clear: Ap­ple con­tin­ues to push the bound­aries with its hard­ware, and this lat­est batch shows why the com­pany is at the cut­ting-edge of both de­sign and in­no­va­tion. We’re still hold­ing out hope for a new iMac, Mac Pro and long-awaited Air­Power, which was an­nounced more than a year ago, but un­til those prod­ucts come to fruition, we’ve got plenty of new gad­gets to keep us busy and in­crease our pro­duc­tiv­ity. Time for a shop­ping spree!

Mac Mini: Up close with the all-new tiny desk­top

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