Ads pulled, Breitbart says shun Kellogg

Breitbart News urged its readers Thursday to boycott Kellogg Co. after the cereal-maker stopped advertising on the news site, whose former chairman is a top adviser to President-elect Donald Trump.

Breitbart lashed back at the company after a statement that Kellogg wouldn’t put ads on sites that “aren’t aligned with our values.” Breitbart Chief Executive Officer Larry Solov said the move was “un-American.”

“The only sensible response is to join together and boycott Kellogg’s products in protest,” he said in a Breitbart story.

Breitbart has become a minefield for brands in recent weeks, with critics lining up on both sides of the political aisle. Before Kellogg abandoned the site, activists attacked the cereal brand for advertising on Breitbart, saying its content espouses racist and anti-Semitic views. A screen shot showing an advertisement for Kellogg’s Frosted Mini Wheats was part of an online campaign to get marketers to sever ties with the news organization.

Other brands, including Allstate and Warby Parker, have pulled back from Breitbart. BMW said on Wednesday that it too wouldn’t be running targeted ads on the site.