Arkansas Democrat-Gazette

NBA becomes a swanky fraternity

- GEORGE DIAZ ORLANDO SENTINEL

The NBA is no longer a sports league. It is a privileged fraternity of blue bloods always angling for perks.

They will be true to your team only if it involves a better situation, and big money. There’s always a play to engage a new BFF and dump yesterday’s flavor like stinky garbage. Meanwhile, owners are throwing crazy dollars at players, hoping something sticks.

J.J. Redick is going to make $23 million a year. That’s a nice uptick from his $7,377,500 salary last season.

Some dude named Joe Ingles signed a four-year, $52 million deal with the Utah Jazz. Ingles averaged a sizzling 7.1 points in 24 minutes last season.

And Serge Ibaka signed a threeyear, $65 million deal with the Toronto Raptors. That’s the price one pays for a decent but not a game-changer kind of guy.

All pro athletes should grab as much money as they can during their career. The shelf-life is always short for big paydays. But the optics here are bad for the NBA. Or at least extremely silly.

The petty personal skirmishes are rubber-necking eye candy on the internet. A year after Kevin Durant broke up with Russell Westbrook and the Oklahoma City Thunder, LeBron James has jumped into the fray by not being an active “recruiter” for the Cleveland Cavaliers.

The speculatio­n is that LeBron is setting himself up to take his talents elsewhere again, which of course will escalate the sucking up by members of those privileged NBA fraterniti­es.

This inside skinny involves LeBron, Dwyane Wade, Carmelo Anthony and Chris Paul — all free agents next season — starring in a remake of Cocoon, when they all come together to try to win a title when everybody is 57 years old.

My math may be off, but you get the drift. The BFFs’ plan is both good and bad for the league.

All this drama seems to be a fabulous business model. The NBA set the all-time regular-season attendance record for a third consecutiv­e season, with 21,997,412 fans in the stands.

But the business model starts to go off the rails because of the obvious competitiv­e imbalance. It’s now geographic­al, even if by circumstan­ce. The West is the power grid, with Paul George, Paul Millsap and Jimmy Butler leaving the East. Some metrics have 22 of the NBA’s best 30 players in the West.

The free agency dynamics also put the squeeze on teams that don’t have the star power to lure other stars.

Yes, that would be the Orlando Magic, a franchise that can no longer sell the weather and no state income taxes as a recruiting pitch. Their “come down and play with Elfrid Payton and Nik Vucevic!” game plan doesn’t seem to be working well, either.

In defense of the Magic, they don’t have crazy money to throw at players this offseason. A good chunk of the salary cap is eaten up by the four-year, $72 million deal they gave Bismack Biyombo last season. He averaged 7 rebounds and 6 points in 22 minutes of play. At the risk of sounding like Captain Obvious, that doesn’t seem to be working out, either.

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