Kaepernick’s deal
Colin Kaepernick has a new deal with Nike, even without having a job in the NFL. Kaepernick’s existing contract, which was set to expire, was renegotiated into a multiyear deal to make him one of the faces of Nike’s 30th anniversary “Just Do It” campaign, according to a person familiar with the contract.
Colin Kaepernick has a new deal with Nike, even without having a job in the NFL.
Kaepernick’s attorney, Mark Geragos, made the announcement on Twitter, calling the former San Francisco 49ers quarterback an “All American Icon” and crediting attorney Ben Meiselas for getting the deal done.
Kaepernick also posted a Nike ad featuring his face and wrote: “Believe in something, even if it means sacrificing everything. #JustDoIt”.
Kaepernick already had a deal with Nike that was set to expire, but it was renegotiated into a multiyear deal to make him one of the faces of Nike’s 30th anniversary “Just Do It” campaign, according to a person familiar with the contract. The person spoke to The Associated Press on condition of anonymity because Nike hasn’t officially announced the contract.
The source said Nike will feature Kaepernick on several platforms, including billboards, TV commercials and online ads. Nike also will create an apparel line for Kaepernick and contribute to his Know Your Rights charity.
The NFL and Nike extended their partnership in March to run through 2028. Nike provides all NFL teams with gameday uniforms and sideline apparel that bears the swoosh logo.
Kaepernick began a wave of protests by NFL players two seasons ago, kneeling during the national anthem to protest police brutality and racial inequality. The protests have grown into one of the most polarizing issues in sports, with President Donald Trump loudly urging the league to suspend or fire players who demonstrate during the anthem.
Meanwhile, the league and players union still haven’t resolved whether players will be punished this season if they choose to kneel or demonstrate during the national anthem.