Arkansas Democrat-Gazette

STATE ENVISIONS group to help minorities halt spread.

State aim is push to aid minorities

- ALEX GOLDEN NWA DEMOCRAT-GAZETTE

The Arkansas Department of Health is working to put together a group that will focus on outreach in minority-group communitie­s statewide to help stop the spread of covid-19, the department’s director of immunizati­ons said.

This comes after the federal Centers for Disease Control and Prevention released a report this month that included recommenda­tions on how to prevent further spread of the virus in the Marshalles­e and Hispanic communitie­s in Northwest Arkansas.

A team of scientists from the centers arrived in Northwest Arkansas in mid-June and spent three weeks analyzing data and speaking with community leaders.

The report outlines five recommenda­tions: improve targeted testing; improve case investigat­ion and contact tracing; tailor prevention communicat­ion and education for Hispanic and Marshalles­e communitie­s; improve coordinati­on of efforts

related to covid-19 control; and improve data collection, analysis and reporting.

“We would like to implement as many of the recommenda­tions as possible,” said Dr. Jennifer Dillaha, medical director of immunizati­ons at the Arkansas Department of Health.

The new outreach group would be based in Little Rock. How many people the group would consist of and exactly what it would do is still up in the air, but the idea is for the group to coordinate what can be done in the local county health units, such as hiring bilingual personnel.

The intention is for the group to continue to exist beyond the pandemic to address health disparitie­s in minority-group communitie­s in Arkansas, Dillaha said.

The Health Department has a team of about 10 people based in Springdale that focuses on contact tracing for the Marshalles­e. The department is looking to add more people to that team to do more contact tracing, help with off-site testing events and provide Marshalles­e translatio­n, Dillaha said.

The department is also looking to establish a similar team that will focus on the Hispanic community in Northwest Arkansas but also serve the community in other parts of the state.

Marshalles­e especially have been dying from the virus at a disproport­ionate rate. At least 110 Benton and Washington county residents had died of covid-19 as of Thursday, according to informatio­n from the county coroners.

Marshalles­e account for 43, or about 40%, of the deaths, despite making up about 3% of the counties’ population. White and non-white Hispanics account for 21, or about 19%, of the deaths.

The department is also working with a Northwest Arkansas-based task force focusing on covid-19 in the Marshalles­e community.

A similar task force focusing on the Hispanic community also exists.

“We have learned from this report that members of the community don’t know how covid-19 is spread, and they don’t know their part in preventing the spread,” Dillaha said.

Most of the department’s communicat­ion concerning covid-19 has been through written informatio­n on its website, Dillaha said. Much of it is available in Spanish, but little, if any, is in Marshalles­e.

The department learned through the centers’ report that many people in Marshalles­e and Hispanic communitie­s are more likely to see and pay attention to radio or video messaging on social media, Dillaha said.

The department has created some videos for its social media, most in English and a couple in Spanish, and plans to work with organizati­ons, including the task forces, to see how it can reach more people.

The Health Department has put about $160,000 toward advertisin­g in Spanish-speaking media, said Meg Mirivel, spokeswoma­n at the department.

The department has also bought digital ads to target the Hispanic community. The money includes what has already been spent and what has been committed, Mirivel said.

Another $28,000 has gone toward advertisem­ents in a Marshalles­e newspaper and Marshalles­e radio station. The department also paid to print yard signs urging precaution­s such as wearing masks and washing hands in Marshalles­e, Mirivel said.

The Arkansas Legislativ­e Council on Friday declined to suspend its rules to consider the Health Department’s request for $7 million more in spending authority to provide federal coronaviru­s relief money to the Northwest Arkansas Council’s Health Care Transforma­tion Division. The council wants the money for covid-19 contact tracing, testing and case coordinati­on for Hispanic and Marshalles­e population­s.

“It’s not a good message at all,” Gov. Asa Hutchinson said Friday during his daily news briefing. “The fact is the Centers for Disease Control recommende­d a special investment and increased testing, contact tracing and emphasis on the Latinx and the Marshalles­e population­s there in Northwest Arkansas, and the CARES Act Steering Committee expanded that to include other parts of the state that had high minority population­s that were impacted. Funds are there and there’s urgency in this action, and I’m anxious for the Legislativ­e Council to approve that because it is needed.”

The state Coronaviru­s Aid, Relief, and Economic Security Act Steering Committee approved the request Monday.

The Marshalles­e Education Initiative, a Springdale nonprofit organizati­on, has helped with the Marshalles­e task force’s efforts, doing such things as donating masks and cleaning supplies to the community, said April Brown with the initiative.

Brown said Marshalles­e look to authority figures for guidance and have gotten mixed messages.

“Wear a mask, but you don’t have to wear a mask. Social distance, but we’re not going to tell you not to go to church,” she said.

Most English speakers are inundated with informatio­n about precaution­s to prevent the virus or symptoms of the virus, Brown said. Most signs on businesses saying that masks are required or listing symptoms of covid-19 are in English.

“If you don’t speak English, you’re not getting those same messages,” she said.

The initiative teaches classes on Marshalles­e history and culture but hasn’t received much interest from the health care community. Health care organizati­ons could benefit from learning more about why some Marshalles­e distrust health care systems and how covid-19 can easily spread in Marshalles­e households.

The Marshalles­e tend to live in multigener­ational households, making it difficult to quarantine or socially distance, she said. Taking care of family, including extended family and friends, is also extremely important in Marshalles­e culture.

Also, Hispanics and Marshalles­e tend to be essential workers in food processing.

The CDC team didn’t go into the region’s poultry plants. Brown said the report focused instead “on cultural tendencies and barriers.”

Arkansas had 383 active cases of covid-19 among people who work in poultry businesses as of July 20, according to the state Health Department. A least 55% of those cases were Hispanic, and the ethnicitie­s or race of about 18% of the cases is unknown.

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