Arkansas Democrat-Gazette

Walmart is testing stores for multiuse

2 in state’s NW among the 4 sites

- SERENAH MCKAY

Walmart Inc. is turning four of its stores, including two in Northwest Arkansas, into prototypes for serving both in-store and online shoppers, the company said Thursday.

A Walmart spokeswoma­n said the Northwest Arkansas stores are the Neighborho­od Market at 1703 E. Central Ave. in Bentonvill­e and the Supercente­r at 4870 Elm Springs Road in Springdale. Both are already operating as test centers.

Two more test sites have been selected, but the Bentonvill­e-based retailer did not say where those are located.

Product and technology teams will work in the stores to continuous­ly try out new digital tools and physical enhancemen­ts in real time, “scaling what works and scrapping what doesn’t, said John Crecelius, senior vice president of associate product and next-generation stores for Walmart U.S.

Given the exponentia­l growth of e-commerce during the covid-19 pandemic, the purpose of the testing “is to find solutions that help our stores operate as both physical shopping destinatio­ns and online fulfillmen­t centers in a way that

vhas yet to be seen across the retail industry,” Crecelius said in a news release.

Sucharita Kodali, vice president and principal analyst with Forrester Research, said of the initiative that “there’s a reason it’s a test, because there are lot of reasons it would fail.”

“Inventory accuracy for stores used as warehouses is notoriousl­y a disaster,” Kodali said. However, the use of robots or other automated camera systems may help improve that, she said.

“If a retailer can figure out how to have accurate inventory levels in a store, and if that merchandis­e can serve the dual purpose of both warehouses and consumer-facing stores with 100% accuracy in a manner that is no higher than their current labor cost (if it’s lower, even better), they will strike gold,” Kodali said.

Crecelius described a few of the innovation­s Walmart is testing. One of these he calls “omni-assortment.”

Not every item in stores can be found online, Crecelius said. So in the first test store, he said, most of the in-store apparel assortment

will be made available online. But the effort won’t stop there.

“We will continue to identify other hard-to-manage categories that we can work to make available,” Crecelius said. “By doing so, we’ll learn what it takes to make all eligible items in the store truly omni-available for customers online and in the store.”

Walmart also has developed an app that will speed up the time it takes to get items from the back room to the shelves, Crecelius said. Instead of having to scan each box individual­ly, workers will simply use a handheld device equipped with the app. Using augmented reality, the app will highlight all the boxes that are ready to go.

In addition, the stores will use the experiment­al contact-free checkout technology that Walmart began testing earlier this year in a Fayettevil­le Supercente­r.

Instead of the traditiona­l checkout lanes with conveyor belts, the Fayettevil­le store has a large area lined with self-checkout bays.

That doesn’t mean, though, that customers are left to fend for themselves with the new layout and technology. Store cashiers

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