Arkansas Democrat-Gazette

Charting a new course

- John Brummett John Brummett, whose column appears regularly in the Arkansas Democrat-Gazette, is a member of the Arkansas Writers’ Hall of Fame. Email him at jbrummett@arkansason­line.com. Read his @johnbrumme­tt Twitter feed.

Afellow named Matthew Sheffield played a key role nearly two decades ago in the rise of the now-raging existentia­l national threat of alternativ­e conservati­ve media.

The “alternativ­e” has become to facts, such as Joe Biden being president-elect.

Sheffield blogged notably in 2004 about CBS and Dan Rather falling for phony documents questionin­g George W. Bush’s service in the National Guard.

From that, Sheffield became a founder of a website monitoring liberal bias in the regular media.

Since then, it appears he’s … evolved.

And since last week’s election, he has been a tour de force on Twitter exercising the power and insight of his conversion—not to liberalism but away from what’s become of the conservati­ve movement.

He has come to see contempora­ry conservati­sm as a religion, an identity and an ideologica­l mission rather than an enterprise of fact and policy.

It’s all come to a head in recent days over the spectacle of Donald Trump’s refusal to accept the plain fact that he was defeated for re-election. Much of the alternativ­e conservati­ve media chooses to embrace Trump’s destructiv­e nonsense about election robbery. It reports instead, to millions of believing viewers, the utter concoction of a supposed conspiracy to cheat Trump.

Fox News has become the left flank of alternativ­e conservati­ve media. It has committed the heathenry of paying Chris Wallace to ask real journalist­ic questions and deploying anchors with the audacity to accept the numbers in the presidenti­al race.

Fox survives in the post-fact modern conservati­ve world by showcasing its finest nonsense in prime time with Sean Hannity and Tucker Carlson. Its reasonable imitation of journalism during daytime broadcasti­ng has left it vulnerable to the eager exploitati­on attempted by worse outfits like One America, Newsmax, and Breitbart.

You can read an important Twitter threat on all of that from Sheffield here: https://twitter.com/mattsheffi­eld/status/1325494553­361608705.

Meanwhile, I’ll expound on his points, which I embrace as compelling, indeed vital if we are to recognize our cancer so we can treat it.

It is true that much of mainstream media is liberal. I know that from having been in and around it for decades, and being liberal myself in it.

But the liberalism has been personal more than partisan or profession­al, revealed over beers among intimates after work but kept largely in check in the newsroom. That’s not to say a pervasive liberal sensibilit­y hasn’t affected the choice of matters to cover and the display and tone of that coverage. No one is kidding anyone on that, and shouldn’t try.

It works this way: The New York Times can be awash in personal liberalism, but also—at the same time, and in the same human bodies—awash in journalist­s so devoted to honoring the craft of vital news coverage that the paper can become a Democratic president’s least favorite publicatio­n.

I refer to Bill Clinton, not to mention Hillary, and the Times’ insistence decades ago—owing to a sense of responsibi­lity to reveal a president objectivel­y without regard for broad issue agreement—on hammering and re-hammering the non-story of Whitewater.

In that case the Times bent too far backward to honor the journalist­ic craft, keeping alive a limping narrative until Kenneth Starr used it to diversify into voyeurism.

There is a vast and epic difference between legitimate news organizati­ons with a liberal bias and conservati­ve media organizati­ons sprung up in response that are not legitimate as news organizati­ons, or staffed by people much interested in journalism, but devoted entirely to celebrity, entertainm­ent and ideologica­l missions.

This conservati­ve media won’t say that Trump lost because the greater cause is that liberals be forever cast as losers. It’s that the presidenti­al vote count is less important than the transcende­nt goal of glorifying all things conservati­ve and demonizing all things not.

Tens of millions of Americans watch only the conservati­ve media because they’ve been given credible reason over the years to believe the mainstream organizati­ons are liberally biased. They think they’re getting the real truth now when what they’re now missing is much closer to the real truth than what they’re hearing.

A solution is essential for the restoratio­n of a functional political society. But that solution is not for mainstream media craftsmen to become less liberal by personal nature. And it’s not for conservati­ve media alternativ­es to stop being conservati­ve.

Let’s all be ourselves. It’s easier and more honest that way.

The solution is for conservati­ve media alternativ­es to ramp up the journalist­ic craft, hiring more Chris Wallaces and admitting the numbers of an election. It’s for them to give the occasional Republican politician the same treatment The New York Times gave Bill Clinton, because journalist­ic integrity and accountabi­lity matter more than personal political preference.

The even tougher question remaining would be whether viewers have been become too conditione­d otherwise to be able to sit through a little objectivit­y.

How do you get back to fact in a post-fact world? That will be our hardest question.

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