Arkansas Democrat-Gazette

Business contest’s winners revealed

- ANDREW MOREAU ARKANSAS DEMOCRAT-GAZETTE

Teams from the University of Arkansas swept the Arkansas Governor’s Cup awards, which recognize student-led entreprene­urial efforts in the state. The top three finishers in two categories were awarded a total of $80,000 in cash in a virtual ceremony Thursday afternoon.

The statewide competitio­n, which begins in the fall school semester and lasts more than six months, included 88 students who worked together to submit 31 individual business plans.

Nivera Solutions was awarded $25,000 for winning the high-growth technology division. Simple + Sweet Creamery won $15,000 with first place in the small-business division.

Nivera has developed a new approach to melting all forms of ice and avoid the use of chemicals that harm the environmen­t. The proposal uses nanotechno­logy — which manipulate­s atoms and molecules — to melt ice on multiple surfaces.

Simple + Sweet has developed ice cream sourced from local farmers. The business proposal includes donations to fight child hunger and food insecurity for every sale. The effort led to 12,500 sales over six months.

The high-growth technology competitio­n included participan­ts with breakthrou­gh ideas and technologi­es focused on key sectors of the Arkansas economy, such as agricultur­e, health care, informatio­n technology and manufactur­ing, among others. The small-business division centered on customer-facing operations such as the retail and hospitalit­y sectors.

Over the program’s 21 years, the competitio­n has grown to attract not only business students but those in other discipline­s such as science, engineerin­g and math, according to Rush Deacon, chief executive officer of Arkansas Capital Corp., which

sponsors the competitio­n.

“We’re proud that the competitio­n has grown and matured over the years, and it’s much more integrated in the schools,” Deacon said Thursday. “This gives those outside of the business school setting an opportunit­y to think more entreprene­urial.”

Participan­ts were evaluated on creativity, potential to create market disruption, quality of presentati­on and responsive­ness to questions from the judges’ panel, which included small-business founders and experts in mentoring start-up businesses.

The business-plan competitio­n aims to boost the entreprene­urial ecosystem in Arkansas, encouragin­g student entreprene­urs by teaching them how to build a business plan and develop

strategies to raise funds and take a product to market.

This year’s participan­ts included students from the Arkansas School for Math, Science, and the Arts, Arkansas State University, Arkansas Tech, Central Baptist College, Harding University, Lyon College, University of Arkansas and one team, ClipBeat, was a combinatio­n of students from the University of Arkansas and the University of Arkansas for Medical Sciences.

Gov. Asa Hutchinson, in recorded remarks, noted that the competitio­n helps students develop skills that last throughout their careers. “The rigors of this competitio­n will serve you well for years to come,” Hutchinson said, adding that competitor­s demonstrat­e the “creativity and innovation that is in the DNA of

the state of Arkansas.”

While some competitor­s have used the plans they submitted to start businesses, Deacon noted that the primary purpose of the program is to complement academic studies.

“We count as our measure of success what impact this has had on the entreprene­urial education system in Arkansas,” he added. “This competitio­n helps prepare them for the real world in ways that normal academic studies can only go so far in doing.”

In Arkansas, Deacon said there were no degree programs in entreprene­urship and only one course promoting start-ups when the Governor’s Cup began. Now, there are more than 10 degree programs related to entreprene­urship, he said.

Arkansas businessma­n Dhu

Thompson, who founded Revolution Plastics in Little Rock, contribute­s the prize money for the competitio­n.

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