TALK­ING SCENTS with Elis­a­betta Per­ris

Athleisure - - News -

When it comes to fragrances, there are so many ques­tions - do you have a sig­na­ture scent, who cre­ates these phe­nom­e­nal smells, what are the in­spi­ra­tions be­hind them and more! We chat­ted with Elis­a­betta Per­ris who is the CEO of Per­ris Group, who has Houbi­gant Par­fums Paris, a noted French fra­grance house within their port­fo­lio of brands. Of course, we also wanted to know how she takes time when she's not in­volved with fragrances.

ATH­LEISURE MAG: Tell us about your back­ground and how you came to the in­dus­try and be­ing the founder of this brand?

ELIS­A­BETTA PER­RIS: I’m not the founder of the brand, the brand was founded in 1775 by the Houbi­gant fam­ily. My par­ents have worked in this in­dus­try their whole lives, so as far as I can re­mem­ber I have been liv­ing and breath­ing the world of fra­grance at a young age. It was only nat­u­ral for me to fol­low in their foot­steps, as did my brother and my sis­ter. You can say its a bit of a fam­ily tra­di­tion.

AM: Tell us about Quelques Fleurs?

EP: The first Quelques Fleurs was cre­ated in 1912 and it was the first multi-flo­ral bou­quet in the per­fume world at that time. It was the most beau­ti­ful long last­ing bou­quet you can gift a wo­man. With Quelque Fleurs Jardin Se­cret, we wanted to stay within the tra­di­tion and cap­ture the myth of a new gen­er­a­tion. I wanted to cre­ate a fra­grance that would ap­peal to my gen­er­a­tion, to the young women of to­day. Women that are strong and el­e­gant but also fierce and con­fi­dent and know what they want in life.

AM: What in­spires you to cre­ate fragrances? grances?

EP: I draw in­spi­ra­tion from many things - some­times the idea is in­spired by the raw ma­te­rial that I fell in love with. With Houbi­gant, I am lucky to be able to draw in­spi­ra­tion from past ar­chives, I have nearly 250 years of his­tory to work with and some­times I get to re­vive fragrances from the past such as Fougere Royale, it was orig­i­nally cre­ated in 1882 and we re­launched with great suc­cess in 2010. It is an honor to keep the great tra­di­tion and to

con­tinue en­rich­ing the Houbi­gant brand with my de­signs.

AM: What is your fa­vorite scent in your port­fo­lio of fragrances?

LB: Iris des Champs, I love the iris as a raw ma­te­rial, it is made out of the root, not the flower it­self and it is one of the most dif­fi­cult to ob­tain, it takes 6 years and a lot of man­ual work to ob­tain this un­be­liev­able raw ma­te­rial. The smell is soft, pow­dery, com­fort­ing and ex­tremely el­e­gant.

AM: What are your fa­vorite in­gre­di­ents that you en­joy work­ing with when you are cre­at­ing scents?

EP: All nat­u­ral raw ma­te­ri­als, es­pe­cially flow­ers, they have so many dif­fer­ent facets and can sur­prise you.

AM: When you're not cre­at­ing or pro mot­ing your brand, how do you take time for your­self?

EP: My sec­ond pas­sion be­sides per­fumes is art. I de­sign and dec­o­rate the lim­ited edi­tions ev­ery year.

I re­cently had a baby, he is 17 months so re­cently, most of my time has been spent on him.

PHOTO COUR­TESY Per­ris Group

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