Athleisure - - Athleisure Beauty -

Grow­ing up, we couldn't spend enough time at The Body Shop. Whether it was the va­ri­ety of lip balm scents, tools to ap­ply skin­care or the nat­u­ral prod­ucts that were used - there was al­ways a rea­son to swing by this beauty bou­tique. Cen­tral to the ethos of this brand was the fact that the brand has al­ways been cru­elty free and 100% veg­e­tar­ian. It wasn't un­til we got older that we re­al­ized the im­por­tance of this stance and as many are still find­ing their way to bring these prac­tices to their brands, The Body Shop has al­ways em­braced this con­cept.

In 1989, the brand launched its first cru­elty-free cam­paign and in 1997, they were the first cos­metic com­pany to be cer­ti­fied with the Leap­ing Bunny (The Leap­ing Bunny cer­ti­fi­ca­tion is the only in­ter­na­tion­ally-rec­og­nized scheme that en­ables con­sumers to eas­ily iden­tify/ pur­chase cos­metic and toi­letry prod­ucts that have not been tested on an­i­mals.) logo.

This month, The Body Shop has part­nered with Cru­elty Free In­ter­na­tional, the lead­ing non-profit or­ga­ni­za­ton work­ing to end an­i­mal test­ing. To­gether, they are work­ing on a cam­paign to col­lect 8 million sig­na­tures from peo­ple all over the world by 2020. To date, 80% of coun­tries don't have laws against it - in­clud­ing the United States. By do­ing so, they will be able to pe­ti­tion the UN to re­quest an in­ter­na­tional con­ven­ton that bans an­i­mal test­ing glob­ally ev­ery­where.

With this up­com­ing ef­fort, you can lend your voice by sign­ing their pe­ti­tion on­line, at The Body Shop stores and shar­ing so­cially @TheBodyShop #ForeverA­gain­stAn­i­malTest­ing. To find out more about this ini­tia­tive, we sat down with Me­gan Grant, Gen­eral Man­ager, USA The Body Shop.

ATH­LEISURE MAG: Tell us about The Body Shop. ME­GAN GRANT: The Body Shop is an iconic Bri­tish re­tail brand with an ex­ten­sive and grow­ing global pres­ence. The Body Shop was founded in 1976 by Dame Anita Rod­dick in Brighton, Eng­land, and blos­somed from Anita’s per­sonal be­lief that busi­ness could be a force for good. Since its found­ing, The Body Shop has al­ways created in­no­va­tive, nat­u­rally-in­spired prod­ucts. We’re ded­i­cated to en­rich­ing peo­ple as well as the planet, work­ing fairly with farm­ers and sup­pli­ers, and are com­mit­ted to help­ing com­mu­ni­ties thrive through our Com­mu­nity Trade pro­gram. In ad­di­tion, The Body Shop was the first in­ter­na­tional beauty brand to cam­paign against an­i­mal test­ing in cos­met­ics back in 1989. We have never tested any of its in­gre­di­ents or prod­ucts on an­i­mals, and never will.

AM: What does Cru­elty-Free mean and why has this been such an is­sue in the beauty in­dus­try?

MG: Cru­elty-Free means not tested on an­i­mals, how­ever, this is an on-go­ing is­sue in the beauty in­dus­try be­cause cru­elty-free is a la­bel term and not es­tab­lished by law (yet). While there has been con­sid­er­able progress in an­i­mal test­ing, an­i­mal test­ing of cos­metic prod­ucts and in­gre­di­ents is legally al­lowed in 80% of coun­tries world­wide. The only way to make sure that the prac­tice is ended is to build on the ground­work car­ried out by Cru­elty Free In­ter­na­tional and The Body Shop since 1989 to en­sure that a global ban is es­tab­lished. As cur­rent, Cru­elty Free In­ter­na­tional es­ti­mates that more than 500,000 an­i­mals are used for test­ing ev­ery year, and a global ban would bring to a close decades of an­i­mal suf­fer­ing and would en­sure that cus­tomers ev­ery­where can shop with the con­fi­dence that no an­i­mals were harmed for their cos­met­ics.

AM: How do you know if your prod­ucts are in fact Cru­elty-Free?

OUR FA­VORITES FROM THE BODY SHOP THAT ARE PER­FECT FOR THE SUM­MER | Ul­tra Fine Bath Lily | Round Cot­ton Pads | Mois­tur­iz­ing Lip Care Stick | Rain­for­est Mois­ture Hair But­ter | Wild Ar­gan Solid Oil Lips | Lim­ited Edi­tion Piñita Co­lada Shower Gel | Brazil­ian Cupuaçu Ex­fo­li­at­ing Scrub In Oil | Matte Ka­jal White Eye­liner |

MG: Make sure that the in­gre­di­ents are cru­elty-free and the prod­uct is backed by sci­ence and re­search. Con­sumer will know our prod­ucts are cru­elty free be­cause of the pack­ag­ing. The Body Shop is adding the Leap­ing Bunny logo or the words “Against Ani- mal Test­ing" to all of our pack­ag­ing. This means that the prod­uct is cer­ti­fied by Cru­elty Free In­ter­na­tional.

AM: You part­nered with Cru­elty-Free In­ter­na­tional, who are they and what does this part­ner­ship mean for The Body Shop?

MG: Cru­elty-Free In­ter­na­tional is the lead­ing or­ga­ni­za­tion work­ing solely to end an­i­mal ex­per­i­ments world­wide. It is the first global non-profit or­ga­ni­za­tion ded­i­cated to end­ing cos­metic prod­uct and in­gre­di­ent test­ing on an­i­mals. For The Body Shop, this part­ner­ship will al­low us as a brand to re­claim own­er­ship of the fight against an­i­mal test­ing for­ever. We want to raise aware­ness of the is­sue to cus­tomers and de­liver the largest and most am­bi­tious cam­paign ever to seek a global ban on the use of an­i­mal test­ing in cos­metic prod­ucts and in­gre­di­ents.

AM: There are those that ar­gue that an­i­mal test­ing takes place as it's the great­est in­di­ca­tor of how those prod­ucts will re­act to hu­mans; how­ever, an­i­mal test­ing only re­flects 40-60% of the re­ac­tions that hu­mans have. Al­ter­na­tive meth­ods of test­ing can in­di­cate 80% of the re­ac­tions, what are al­ter­na­tive meth­ods of test­ing?

MG: There has been a lot of progress made in es­tab­lish­ing al­ter­na­tive non-an­i­mal test­ing meth­ods, and these pro­gres­sive al­ter­na­tives are of­ten cheaper, faster and bet­ter at pre­dict­ing hu­man re­ac­tions. Fur­ther, the re­sults ac­quired by these an­i­mal tests, in many cases, are only 40-60% ef­fec­tive. Hu­mane al­ter­na­tives to an­i­mal tests can use sim­ple or­gan­isms like bac­te­ria or hu­man tis­sues and cells as well as so­phis­ti­cated com­puter mod­els. Hu­man tis­sue can be grown in the lab from do­nated hu­man cells, and the tests use re­con­sti­tuted hu­man skin and other tis­sues from vol­un­tary do­na­tions. Com­puter mod­els also pro­vide the abil­ity to repli­cate as­pects of

the hu­man body, and can be used to pre­dict the safety of new cos­metic sub­stances based on knowl­edge of ex­ist­ing sub­stances.

AM: You're cur­rently pro­mot­ing the For­ever Against An­i­mal Test­ing Cam­paign and seek­ing sig­na­tures - what will take place af­ter get­ting the sig­na­tures?

MG: The Body Shop’s goal is to col­lect eight million pe­ti­tion sig­na­tures by 2020. Once achieved, and to­gether with Cru­elty Free In­ter­na­tional, we will be tak­ing the sig­na­tures to the UN Gen­eral As­sem­bly and ask­ing to pass an in­ter­na­tional con­ven­tion that will ban an­i­mal test­ing ev­ery­where and for­ever. By cre­at­ing in­ter­na­tional ac­tion at this level we will also be demon­strat­ing the fact that the pub­lic be­lieves the time to end an­i­mal test­ing for cos­met­ics is long gone and that the prac­tice should stop.

AM: How will you con­tinue to bring aware­ness to this is­sue?

MG: For­ever Against An­i­mal Test­ing will al­ways be an is­sue The Body Shop will fight against. We are aim­ing to en­gage eight million peo­ple to sign the pe­ti­tion call­ing on the United Na­tions to in­tro­duce an in­ter­na­tional con­ven­tion to end the prac­tice once and for all. The pe­ti­tion can be signed on­line or at any of The Body Shop's 3,000 stores across the world. The more voices raised in sup­port of the cam­paign from ev­ery cor­ner of the world, the more likely we are to suc­ceed. That is why we are ask­ing every­one, ev­ery­where, to sup­port our cam­paign and add their voice to the global call on the UN to ban an­i­mal test­ing for cos­met­ics. We’re also en­cour­ag­ing con­sumers to use the cam­paign hash­tag, #ForeverA­gain­stAn­i­malTest­ing, on so­cial me­dia to raise aware­ness of the is­sue.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.