MARKET MAKER

Sara Eisen

Our cover girl is one busy lady as Sara Eisen is the Co-Anchor of not one, but two of CNBC's shows - Worldwide Exchange and Squawk on the Street! Sara joined the network in December 2013, as a correspondent focusing on the global consumer. You can see her each day as the Co-Anchor of "Squawk on the Street" at 10AM EST, which airs from Post 9 at the New York Stock Exchange. In January of last year, she was named Co-Anchor of the network's "Worldwide Exchange," which also airs daily from 5-6AM EST from CNBC's Global Headquarters in Englewood Cliffs, N.J.

Around Athleisure Mag, we have CNBC on throughout the day at the office and loved learning more about this financial powerhouse who brings us what's going on across verticals in such an inspired way.

ATHLEISURE MAG: Tell us your background and how you got into broadcasting and ultimately to CNBC?

SARA EISEN: After college at NYU, I went to journalism school at Northwestern's Medill School. While most students do a semester in DC, I went a different direction and spent the time in Hong Kong. I got an internship at Bloomberg TV in Asia and have been doing business news ever since. Initially, I worked as a production assistant, but kept raising my hand for on-air opportunities in my spare time on TV and radio. I went on to anchor the morning show in New York, Bloomberg Surveillance, before moving over to CNBC. But truth be told, I've wanted to be on TV ever since I grew up watching Oprah and taped a mock talk show at a local public access channel studio for a school project in high school.

AM: We know that you enjoy talking about finance, what is it about this industry that makes you so passionate about it and do you have a specific topic within it that you really enjoy focusing on?

SE: My favorite topic within finance is the currency market, because it's the largest, most important market in the world. It reflects economics, politics, deal transactions, geopolitics and more. It was actually my excitement around learning about currencies during a college internship at Forextv.com that led me to pursue financial journalism. My other area of focus is global consumer companies, with a particular interest in sports apparel and shoes: Nike, Adidas, Under Armour, Lululemon. I love how they touch pop culture, fashion, sports and consumer economics simultaneously.

AM: We love that when we're watching CNBC, you really are talking about a number of industries from fashion, tech, agriculture, etc. - and you have a fresh and fun way to present it to those of varying levels of understanding - how important is it to make these topics relatable to a wide, as well as a niche audience?

SE: It's very important! Ultimately, financial markets are just a reflection of all the real life things happening around us: whether it's shifting consumption from diet soda to healthier beverages, what trends work in online retail or just the styles of leggings that resonate with consumers each season. Those stories don't just matter to CNBC, but they're the everyday trends we all live each day. Investing and finance can be much more accessible if you focus on the areas you're interested in and understand.

AM: What would you tell young women to encourage them to get into the world of finance and specifically finance broadcasting?

SE: My number one tip: become an expert, whether that's in the world of finance or journalism... or any other discipline for that matter. Having a niche is very valuable. For instance, during the financial crisis, when I was an intern at Bloomberg, I raised my hand to tell stories about the foreign exchange market at a time when currencies were fluctuat-

ing wildly. I knew that subject well and eventually my editors and others in the newsroom turned to me when currencies were the big market story of the moment, and they still do! Be the smartest person in the room about something, no matter how small the niche.

I'd also say: don't let traditionally maleled industries dissuade you. Sometimes, there's an instinct to compete with the women around you, but being supportive, finding female mentors and passing it forward can all be empowering and rewarding.

AM: Walk us through what it is like to prepare as a Co-Anchor for Squawk on the Street and Worldwide Exchange.

SE: I have a ton of support on both shows. We have a team of producers who work with me and my co-anchors to book guests and put together a plan for the next day's shows. By the time I'm off air one day, I have to start focusing on what we're doing tomorrow: planning the questions I want to ask guests, reading about the latest stories in finance, and politics we might want to include, and always talking to my producers about what we can be doing to fine tune the show before it starts. The hardest thing about prep: as much as you can be ready for everything planned, you also have to be ready to pivot on a dime to breaking news and the unexpected.

AM: As you do two shows every day, what is your day like?

SE: Well, my alarm goes off every day at 3:30am. I'm in the car on the way to CNBC HQ soon after, before getting my hair and makeup done ahead of the 5am start to my first show, “Worldwide Exchange.” In the car and the makeup chair, I'm reading the morning's news and emailing with my producers on the show lineup, the guests we have, the stories we're covering. I get off set at 6am and then travel from CNBC in New Jersey to the New York Stock Exchange ahead of my 10am show, “Squawk on the Street.” The hardest thing is maintaining a good eating schedule. I make sure to have cereal and coffee before the 5am show and then whole wheat toast with almond butter and bananas when I get down to the NYSE. At noon, I'm off air for the day. I fill my afternoons with networking meetings. It can be hard on my schedule to make evening plans during the week. Typically, my husband and I stay home to make dinner together and watch a little TV: no financial news, more

Ultimately, financial markets are just a reflection of all the real life things happening around us: whether it's shifting consumpton from diet soda to healthier beverages, what trends work in online retail, or just the style of leggings that resonate with consumers each season. Those stories don't just matter to CNBC, but they're the everyday trends we all live each day.

like “The Bachelor.”

AM: What's your hectic time of year in terms of covering the world of finance?

SE: The financial news calendar can be similar to the school year: quiet during the winter holidays, quiet over the summer, busy all the other times. But particularly these days, with Britain leaving the EU and the excitement around the Trump presidency, there's never a slow day. I never take more than a week off for that reason. When my husband and I got married, he had to beg me to take off more time for our honeymoon.

AM: How do you maintain balance between such a hectic schedule, being a wife and taking personal time for yourself?

SE: Multi-tasking. 24 hours just aren't enough. I'll be making dinner plans during the commercial breaks of my shows. I'll be trying to book interviews in between exercises at the gym. It helps that my husband also works in the same industry. We don't get to talk about what we're each working on, but we're understanding of the pace and scheduling challenges of each other's jobs.

AM: What has been your favorite story to cover to date?

SE: When Japan suffered the devastation of the 2011 earthquake and ensuing tsunami, I traveled there to cover the aftermath of the disaster. Very quickly, the focus turned to the developing crisis at the Fukushima nuclear plant. I would spend the days reporting and the nights doing live segments for daytime programs in the U.S. It was scary, exhausting, but also an amazing opportunity to be part of an unfolding, uncertain story that the world was watching.

AM: Who have been some of your favorite guests that you chatted with on air?

SE: Steph Curry, for sure. I've spent a lot of time with him, talking about the brand he's helping to build at UnderArmour. He's incredibly thoughtful and down-to-earth for someone living an insane level of success and fame. I also love interviewing Christine Lagarde, the Managing Director of the IMF. She's smart, poised and an incredible example for women everywhere.

AM: When you're not on air, what can we find you doing?

SE: New York City will always be my favorite activity. I love to explore the city's restaurants, bars, shops and walk the streets as much as I can.

AM: What's your personal style on air and how does that differ when you're out and about with girlfriends or date night with your husband?

SE: Early on, I found it was easier for me to stick with dresses rather than piecing together shirts, tops and pants. I like bright colors, interesting necklines, usually knee length... and always pair them with (very) high heels. There's a great wardrobe team at CNBC that helps me pull it together.

Outside of work, I'm much more laidback. Leggings and t-shirts on the weekends, with my favorite Yeezy sneakers. My husband is a bit of a sneakerhead, so he makes sure I'm always current on the latest trends. For going out on weekends to dinner with friends, I still try to keep it pretty casual: usually Rag & Bone jeans and Rebecca Taylor tops are my go-tos.

AM: What fitness studios do you enjoy going to?

SE: I belong to Equinox and try to get in to see my trainer as many times each week as I can. It can be hard to squeeze into my schedule. But the good news about waking up at 3:30am each day is that Equinox is relatively quiet at 2pm!

AM: What are three must-have beauty products that you swear by that keep your skin looking so great?

SE: Because I use so many products for my job on-air, I've recently been transitioning to more natural and chemical-free cosmetics. My favorite facial moisturizer is Belif Moisturizing Bomb. After scrubbing off a day's worth of camera makeup, this product leaves my skin feeling refreshed and moisturized, but not greasy. Speaking of scrubbing off a day's worth of camera makeup, Tarte Fresh Eyes makeup remover wipes are invaluable. Anyone who knows me knows my favorite beauty product is bronzer. Jane Iredale bronzing powder gives me a natural look.

AM: What's currently on your playlist for your summer soundtrack?

SE: I'm constantly listening to the new Kendrick Lamar album... especially some of the slower songs like “Love and Loyalty.” Then again, my summer playlist features many of my favorites from recent years like Robyn, Charli XCX and Kesha.

AM: Do you have charities or organizations that you support that you would like for us to know more about?

SE: Yes, I support the Simon Wiesenthal Center, an incredible organization that teaches the lessons of the Holocaust and confronts both anti-semitism and hate of all kinds. I have a personal connection as my grandparents were survivors of the Holocaust.

I also am involved with Room to Read, a remarkable charity that promotes girls' education and children's literacy in underserved communities in the developing world.

AM: If you weren't working in your current field, what occupation would you consider working in?

SE: If I wasn't covering finance and economics, I'd want to be working in finance and economics They're what I love. My ultimate dream would be to serve as a central banker. They're the most powerful people in the world!

Our shoot of Sara Eisen took place at 1185 Park Ave at Penthouse A. Currently on the market, we sat down with Louise Phillips Forbes to find out more about this property!

ATHLEISURE MAG: There are so many great aspects to this apartment from its layout to the INCREDIBLE views from the penthouse – what can you tell us about this property?

LOUISE PHILLIPS FORBES: What’s not to envy in this exceptional home?! Breathtaking panoramic skyline views as far south as the Empire State Building and the Freedom Tower, and stunning sunsets over Central Park, provide the backdrop to this expansive penthouse with 4-bedrooms, 1-staff room, and 4.5-bathrooms, plus a beautifully landscaped, private wrap-around terrace and large picture windows providing terrace views from every room. With more than 1,700 square feet of outdoor space alone, it's simply paradise. Sun-drenched, bright and cheerful, this one-of-a-kind home has an extensive floor plan with grand, open rooms for entertaining complemented by ceiling heights over 11-feet.

The bedroom wing offers a private escape with very spacious rooms. I’m especially enamored with the master bedroom suite! It’s really rare to find one as big as this one. The peaceful retreat in the corner of the home provides double exposures and is lined with elegant Venetian plastered walls. It contains two substantial walk-in closets and a private entrance to the terrace. The luxurious spa-like ensuite bathroom features gorgeous natural stone tiles, a custom vanity,

free-standing deep soaking tub with Jacuzzi jets, and a glass rain shower. It’s what I call heaven on earth and the perfect escape!

AM: What amenities are offered in this building for residents (common areas, services, etc.)?

LPF: Located in a prestigious residential area, 1185 Park Avenue was designed in 1929 by the renowned architectural firm of Schwartz & Gross, boasting an impressive Gothic triple-arch entrance with a circular driveway. Today, this New York treasure is recognized as one of the few grand courtyard buildings left in Manhattan. The friendly and professional full-time staff provide an unparalleled level of white-glove service and the amenities, include 24-hour doormen and staff, concierge, state-of-the-art fitness center, children's playroom, courtyard garden, bike room, private storage, and a pet-friendly attitude.

AM: Tell us about the neighborhood that is directly around this building (Whole Foods, workout studios, eateries, etc.) and what neighborhood is this considered?

LFP: A premier residence nestled in the heart of Carnegie Hill, this elegant gem is conveniently located near Central Park and Museum Mile with easy access to world-class exhibits at the Metropolitan Museum of Art, the Frank Lloyd Wright-designed Guggenheim Museum, the Cooper Hewitt Smithsonian Design Museum, and the Jewish Museum, among others. Fifth Avenue and Madison Avenue beckon with high-end boutique shopping and fine art galleries, plus there is an abundance of distinguished restaurants, charming cafes, gourmet grocers, supermarkets, Equinox Fitness Club, the 92nd Street Y, and many popular retail destinations. AM: For those that are interested in purchasing this unit, how can they find out more information?

LFP: It would be very easy to call this stunning apartment home given the grandeur of the rooms, abundance of private outdoor space, and views throughout. To schedule an appointment, people can contact me directly and I will be happy to given them a private tour and discuss the purchasing details. I can be reached via email at lphillips@halstead.com or at 212-3813329.

AM: Where can readers find out about additional properties that you represent?

LFP: Visit my website at and click on the tab for “My Listings”. You can view pictures, 3D floor plans, and videos along with detailed descriptions of each property I’m working with from downtown to uptown.