MAR­KET MAKER

Sara Eisen

Athleisure - - News - PHO­TOG­RA­PHY Paul Farkas STYLIST Kim­mie Smith MUAH Kat Os­o­rio

Our cover girl is one busy lady as Sara Eisen is the Co-An­chor of not one, but two of CNBC's shows - World­wide Ex­change and Squawk on the Street! Sara joined the network in De­cem­ber 2013, as a cor­re­spon­dent fo­cus­ing on the global con­sumer. You can see her each day as the Co-An­chor of "Squawk on the Street" at 10AM EST, which airs from Post 9 at the New York Stock Ex­change. In Jan­uary of last year, she was named Co-An­chor of the network's "World­wide Ex­change," which also airs daily from 5-6AM EST from CNBC's Global Head­quar­ters in Englewood Cliffs, N.J.

Around Ath­leisure Mag, we have CNBC on through­out the day at the of­fice and loved learn­ing more about this fi­nan­cial pow­er­house who brings us what's go­ing on across ver­ti­cals in such an in­spired way.

ATH­LEISURE MAG: Tell us your back­ground and how you got into broad­cast­ing and ul­ti­mately to CNBC?

SARA EISEN: Af­ter col­lege at NYU, I went to jour­nal­ism school at North­west­ern's Medill School. While most stu­dents do a se­mes­ter in DC, I went a dif­fer­ent di­rec­tion and spent the time in Hong Kong. I got an in­tern­ship at Bloomberg TV in Asia and have been do­ing busi­ness news ever since. Ini­tially, I worked as a pro­duc­tion as­sis­tant, but kept rais­ing my hand for on-air op­por­tu­ni­ties in my spare time on TV and ra­dio. I went on to an­chor the morn­ing show in New York, Bloomberg Sur­veil­lance, be­fore mov­ing over to CNBC. But truth be told, I've wanted to be on TV ever since I grew up watch­ing Oprah and taped a mock talk show at a lo­cal pub­lic ac­cess chan­nel stu­dio for a school pro­ject in high school.

AM: We know that you en­joy talk­ing about fi­nance, what is it about this in­dus­try that makes you so pas­sion­ate about it and do you have a spe­cific topic within it that you re­ally en­joy fo­cus­ing on?

SE: My fa­vorite topic within fi­nance is the cur­rency mar­ket, be­cause it's the largest, most im­por­tant mar­ket in the world. It re­flects eco­nom­ics, pol­i­tics, deal trans­ac­tions, geopol­i­tics and more. It was ac­tu­ally my ex­cite­ment around learn­ing about cur­ren­cies dur­ing a col­lege in­tern­ship at Forextv.com that led me to pur­sue fi­nan­cial jour­nal­ism. My other area of fo­cus is global con­sumer com­pa­nies, with a par­tic­u­lar in­ter­est in sports ap­parel and shoes: Nike, Adi­das, Un­der Ar­mour, Lu­l­ule­mon. I love how they touch pop cul­ture, fash­ion, sports and con­sumer eco­nom­ics si­mul­ta­ne­ously.

AM: We love that when we're watch­ing CNBC, you re­ally are talk­ing about a num­ber of in­dus­tries from fash­ion, tech, agri­cul­ture, etc. - and you have a fresh and fun way to present it to those of vary­ing lev­els of un­der­stand­ing - how im­por­tant is it to make th­ese top­ics re­lat­able to a wide, as well as a niche au­di­ence?

SE: It's very im­por­tant! Ul­ti­mately, fi­nan­cial mar­kets are just a re­flec­tion of all the real life things hap­pen­ing around us: whether it's shift­ing con­sump­tion from diet soda to health­ier bev­er­ages, what trends work in on­line re­tail or just the styles of leg­gings that res­onate with con­sumers each sea­son. Those sto­ries don't just mat­ter to CNBC, but they're the ev­ery­day trends we all live each day. In­vest­ing and fi­nance can be much more ac­ces­si­ble if you fo­cus on the ar­eas you're in­ter­ested in and un­der­stand.

AM: What would you tell young women to en­cour­age them to get into the world of fi­nance and specif­i­cally fi­nance broad­cast­ing?

SE: My num­ber one tip: be­come an ex­pert, whether that's in the world of fi­nance or jour­nal­ism... or any other dis­ci­pline for that mat­ter. Hav­ing a niche is very valu­able. For in­stance, dur­ing the fi­nan­cial cri­sis, when I was an in­tern at Bloomberg, I raised my hand to tell sto­ries about the for­eign ex­change mar­ket at a time when cur­ren­cies were fluc­tuat-

ing wildly. I knew that sub­ject well and even­tu­ally my ed­i­tors and oth­ers in the news­room turned to me when cur­ren­cies were the big mar­ket story of the mo­ment, and they still do! Be the smartest per­son in the room about some­thing, no mat­ter how small the niche.

I'd also say: don't let tra­di­tion­ally maleled in­dus­tries dis­suade you. Some­times, there's an in­stinct to com­pete with the women around you, but be­ing sup­port­ive, find­ing fe­male men­tors and pass­ing it for­ward can all be em­pow­er­ing and re­ward­ing.

AM: Walk us through what it is like to pre­pare as a Co-An­chor for Squawk on the Street and World­wide Ex­change.

SE: I have a ton of sup­port on both shows. We have a team of pro­duc­ers who work with me and my co-an­chors to book guests and put to­gether a plan for the next day's shows. By the time I'm off air one day, I have to start fo­cus­ing on what we're do­ing to­mor­row: plan­ning the ques­tions I want to ask guests, read­ing about the lat­est sto­ries in fi­nance, and pol­i­tics we might want to in­clude, and al­ways talk­ing to my pro­duc­ers about what we can be do­ing to fine tune the show be­fore it starts. The hard­est thing about prep: as much as you can be ready for ev­ery­thing planned, you also have to be ready to pivot on a dime to break­ing news and the un­ex­pected.

AM: As you do two shows ev­ery day, what is your day like?

SE: Well, my alarm goes off ev­ery day at 3:30am. I'm in the car on the way to CNBC HQ soon af­ter, be­fore get­ting my hair and makeup done ahead of the 5am start to my first show, “World­wide Ex­change.” In the car and the makeup chair, I'm read­ing the morn­ing's news and email­ing with my pro­duc­ers on the show lineup, the guests we have, the sto­ries we're cov­er­ing. I get off set at 6am and then travel from CNBC in New Jer­sey to the New York Stock Ex­change ahead of my 10am show, “Squawk on the Street.” The hard­est thing is main­tain­ing a good eat­ing sched­ule. I make sure to have ce­real and cof­fee be­fore the 5am show and then whole wheat toast with al­mond but­ter and ba­nanas when I get down to the NYSE. At noon, I'm off air for the day. I fill my af­ter­noons with net­work­ing meet­ings. It can be hard on my sched­ule to make evening plans dur­ing the week. Typ­i­cally, my hus­band and I stay home to make din­ner to­gether and watch a lit­tle TV: no fi­nan­cial news, more

Ul­ti­mately, fi­nan­cial mar­kets are just a re­flec­tion of all the real life things hap­pen­ing around us: whether it's shift­ing con­sump­ton from diet soda to health­ier bev­er­ages, what trends work in on­line re­tail, or just the style of leg­gings that res­onate with con­sumers each sea­son. Those sto­ries don't just mat­ter to CNBC, but they're the ev­ery­day trends we all live each day.

like “The Bach­e­lor.”

AM: What's your hec­tic time of year in terms of cov­er­ing the world of fi­nance?

SE: The fi­nan­cial news cal­en­dar can be sim­i­lar to the school year: quiet dur­ing the win­ter hol­i­days, quiet over the sum­mer, busy all the other times. But par­tic­u­larly th­ese days, with Bri­tain leav­ing the EU and the ex­cite­ment around the Trump pres­i­dency, there's never a slow day. I never take more than a week off for that rea­son. When my hus­band and I got mar­ried, he had to beg me to take off more time for our hon­ey­moon.

AM: How do you main­tain bal­ance be­tween such a hec­tic sched­ule, be­ing a wife and tak­ing per­sonal time for your­self?

SE: Multi-task­ing. 24 hours just aren't enough. I'll be mak­ing din­ner plans dur­ing the com­mer­cial breaks of my shows. I'll be try­ing to book in­ter­views in be­tween ex­er­cises at the gym. It helps that my hus­band also works in the same in­dus­try. We don't get to talk about what we're each work­ing on, but we're un­der­stand­ing of the pace and sched­ul­ing chal­lenges of each other's jobs.

AM: What has been your fa­vorite story to cover to date?

SE: When Ja­pan suf­fered the dev­as­ta­tion of the 2011 earthquake and en­su­ing tsunami, I trav­eled there to cover the af­ter­math of the dis­as­ter. Very quickly, the fo­cus turned to the de­vel­op­ing cri­sis at the Fukushima nu­clear plant. I would spend the days re­port­ing and the nights do­ing live seg­ments for day­time pro­grams in the U.S. It was scary, ex­haust­ing, but also an amaz­ing op­por­tu­nity to be part of an un­fold­ing, un­cer­tain story that the world was watch­ing.

AM: Who have been some of your fa­vorite guests that you chat­ted with on air?

SE: Steph Curry, for sure. I've spent a lot of time with him, talk­ing about the brand he's help­ing to build at Un­derAr­mour. He's in­cred­i­bly thought­ful and down-to-earth for some­one liv­ing an in­sane level of suc­cess and fame. I also love in­ter­view­ing Chris­tine La­garde, the Man­ag­ing Di­rec­tor of the IMF. She's smart, poised and an in­cred­i­ble ex­am­ple for women ev­ery­where.

AM: When you're not on air, what can we find you do­ing?

SE: New York City will al­ways be my fa­vorite ac­tiv­ity. I love to ex­plore the city's restau­rants, bars, shops and walk the streets as much as I can.

AM: What's your per­sonal style on air and how does that differ when you're out and about with girl­friends or date night with your hus­band?

SE: Early on, I found it was eas­ier for me to stick with dresses rather than piec­ing to­gether shirts, tops and pants. I like bright col­ors, in­ter­est­ing neck­lines, usu­ally knee length... and al­ways pair them with (very) high heels. There's a great wardrobe team at CNBC that helps me pull it to­gether.

Out­side of work, I'm much more laid­back. Leg­gings and t-shirts on the week­ends, with my fa­vorite Yeezy sneak­ers. My hus­band is a bit of a sneak­er­head, so he makes sure I'm al­ways cur­rent on the lat­est trends. For go­ing out on week­ends to din­ner with friends, I still try to keep it pretty ca­sual: usu­ally Rag & Bone jeans and Re­becca Tay­lor tops are my go-tos.

AM: What fit­ness stu­dios do you en­joy go­ing to?

SE: I be­long to Equinox and try to get in to see my trainer as many times each week as I can. It can be hard to squeeze into my sched­ule. But the good news about wak­ing up at 3:30am each day is that Equinox is rel­a­tively quiet at 2pm!

AM: What are three must-have beauty prod­ucts that you swear by that keep your skin look­ing so great?

SE: Be­cause I use so many prod­ucts for my job on-air, I've re­cently been tran­si­tion­ing to more nat­u­ral and chem­i­cal-free cos­met­ics. My fa­vorite fa­cial mois­tur­izer is Belif Mois­tur­iz­ing Bomb. Af­ter scrub­bing off a day's worth of cam­era makeup, this prod­uct leaves my skin feel­ing re­freshed and mois­tur­ized, but not greasy. Speak­ing of scrub­bing off a day's worth of cam­era makeup, Tarte Fresh Eyes makeup re­mover wipes are in­valu­able. Any­one who knows me knows my fa­vorite beauty prod­uct is bronzer. Jane Iredale bronz­ing pow­der gives me a nat­u­ral look.

AM: What's cur­rently on your playlist for your sum­mer sound­track?

SE: I'm con­stantly lis­ten­ing to the new Ken­drick Lamar al­bum... es­pe­cially some of the slower songs like “Love and Loy­alty.” Then again, my sum­mer playlist fea­tures many of my fa­vorites from re­cent years like Robyn, Charli XCX and Ke­sha.

AM: Do you have char­i­ties or or­ga­ni­za­tions that you sup­port that you would like for us to know more about?

SE: Yes, I sup­port the Si­mon Wiesen­thal Cen­ter, an in­cred­i­ble or­ga­ni­za­tion that teaches the lessons of the Holo­caust and con­fronts both anti-semitism and hate of all kinds. I have a per­sonal con­nec­tion as my grand­par­ents were sur­vivors of the Holo­caust.

I also am in­volved with Room to Read, a re­mark­able char­ity that pro­motes girls' ed­u­ca­tion and chil­dren's lit­er­acy in un­der­served com­mu­ni­ties in the de­vel­op­ing world.

AM: If you weren't work­ing in your cur­rent field, what oc­cu­pa­tion would you con­sider work­ing in?

SE: If I wasn't cov­er­ing fi­nance and eco­nom­ics, I'd want to be work­ing in fi­nance and eco­nom­ics They're what I love. My ul­ti­mate dream would be to serve as a cen­tral banker. They're the most pow­er­ful peo­ple in the world!

Our shoot of Sara Eisen took place at 1185 Park Ave at Pen­t­house A. Cur­rently on the mar­ket, we sat down with Louise Phillips Forbes to find out more about this prop­erty!

ATH­LEISURE MAG: There are so many great as­pects to this apart­ment from its lay­out to the IN­CRED­I­BLE views from the pen­t­house – what can you tell us about this prop­erty?

LOUISE PHILLIPS FORBES: What’s not to envy in this ex­cep­tional home?! Breath­tak­ing panoramic sky­line views as far south as the Em­pire State Build­ing and the Free­dom Tower, and stun­ning sun­sets over Cen­tral Park, pro­vide the back­drop to this ex­pan­sive pen­t­house with 4-bed­rooms, 1-staff room, and 4.5-bath­rooms, plus a beau­ti­fully land­scaped, pri­vate wrap-around ter­race and large pic­ture win­dows pro­vid­ing ter­race views from ev­ery room. With more than 1,700 square feet of out­door space alone, it's sim­ply par­adise. Sun-drenched, bright and cheer­ful, this one-of-a-kind home has an ex­ten­sive floor plan with grand, open rooms for en­ter­tain­ing com­ple­mented by ceil­ing heights over 11-feet.

The bed­room wing of­fers a pri­vate es­cape with very spa­cious rooms. I’m es­pe­cially en­am­ored with the mas­ter bed­room suite! It’s re­ally rare to find one as big as this one. The peace­ful re­treat in the cor­ner of the home pro­vides dou­ble ex­po­sures and is lined with el­e­gant Vene­tian plas­tered walls. It con­tains two sub­stan­tial walk-in clos­ets and a pri­vate en­trance to the ter­race. The lux­u­ri­ous spa-like en­suite bath­room fea­tures gor­geous nat­u­ral stone tiles, a cus­tom van­ity,

free-stand­ing deep soak­ing tub with Jacuzzi jets, and a glass rain shower. It’s what I call heaven on earth and the per­fect es­cape!

AM: What ameni­ties are of­fered in this build­ing for res­i­dents (com­mon ar­eas, ser­vices, etc.)?

LPF: Lo­cated in a pres­ti­gious res­i­den­tial area, 1185 Park Av­enue was de­signed in 1929 by the renowned ar­chi­tec­tural firm of Schwartz & Gross, boast­ing an im­pres­sive Gothic triple-arch en­trance with a circular drive­way. To­day, this New York trea­sure is rec­og­nized as one of the few grand court­yard build­ings left in Man­hat­tan. The friendly and pro­fes­sional full-time staff pro­vide an un­par­al­leled level of white-glove ser­vice and the ameni­ties, in­clude 24-hour door­men and staff, concierge, state-of-the-art fit­ness cen­ter, chil­dren's play­room, court­yard gar­den, bike room, pri­vate stor­age, and a pet-friendly at­ti­tude.

AM: Tell us about the neigh­bor­hood that is di­rectly around this build­ing (Whole Foods, work­out stu­dios, eater­ies, etc.) and what neigh­bor­hood is this con­sid­ered?

LFP: A premier res­i­dence nes­tled in the heart of Carnegie Hill, this el­e­gant gem is con­ve­niently lo­cated near Cen­tral Park and Mu­seum Mile with easy ac­cess to world-class ex­hibits at the Met­ro­pol­i­tan Mu­seum of Art, the Frank Lloyd Wright-de­signed Guggen­heim Mu­seum, the Cooper He­witt Smith­so­nian De­sign Mu­seum, and the Jewish Mu­seum, among oth­ers. Fifth Av­enue and Madi­son Av­enue beckon with high-end bou­tique shop­ping and fine art gal­leries, plus there is an abun­dance of dis­tin­guished restau­rants, charm­ing cafes, gourmet gro­cers, su­per­mar­kets, Equinox Fit­ness Club, the 92nd Street Y, and many pop­u­lar re­tail des­ti­na­tions. AM: For those that are in­ter­ested in pur­chas­ing this unit, how can they find out more in­for­ma­tion?

LFP: It would be very easy to call this stun­ning apart­ment home given the grandeur of the rooms, abun­dance of pri­vate out­door space, and views through­out. To sched­ule an ap­point­ment, peo­ple can con­tact me di­rectly and I will be happy to given them a pri­vate tour and dis­cuss the pur­chas­ing de­tails. I can be reached via email at lphillips@hal­stead.com or at 212-3813329.

AM: Where can read­ers find out about ad­di­tional prop­er­ties that you rep­re­sent?

LFP: Visit my web­site at and click on the tab for “My List­ings”. You can view pic­tures, 3D floor plans, and videos along with de­tailed de­scrip­tions of each prop­erty I’m work­ing with from down­town to up­town.

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