Athleisure - - Contents - www.the­br­ @brrrn

On May 1st 2018, Brrrn be­came the world's first cool tem­per­a­ture (45°F-60°F) bou­tique fit­ness con­cept and life­style brand, opened a 3,000-square-foot stu­dio with a rus­tic, in­dus­trial-chic, lodge aes­thetic in New York City's Flat­iron neigh­bor­hood (107 W 20th Street). The re­search driven con­cept is dis­rupt­ing the fit­ness land­scape by pair­ing the ben­e­fits of rou­tine cool tem­per­a­ture ex­po­sure (called mild cold stress) with ex­er­cise (called en­vi­ron­men­tal con­di­tion­ing) to op­ti­mize the fit­ness ex­pe­ri­ence—as well as pro­vide other health ben­e­fits, such as burn­ing more calo­ries than in am­bi­ent or hot­ter en­vi­ron­ments. Brrrn de­buted with a three-tier group of ex­er­cise pro­grams: FLOW (Yoga-In­spired Mo­bil­ity and Strength Se­ries at 60°F), SLIDE (Car­dio Slide Board Core & Con­di­tion­ing Se­ries at 55°F) and HIT (Bat­tle Rope-In­fused HIT Se­ries at 45°F). The flag­ship stu­dio in­cludes male and fe­male iden­ti­fy­ing locker rooms with Ne­bia show­ers, an eight-per­son com­mu­nal in­frared sauna ex­pe­ri­ence and ex­clu­sive Brrrn ap­parel. The Brrrn Cold­ture™ is a body-pos­i­tive com­mu­nity that strives for progress, not per­fec­tion.

Jimmy T. Martin and Johnny Adamic are multi-hy­phen­ates whose back­grounds ex­tend be­yond the real of fit­ness. Martin is a for­mer Di­vi­sion I ath­lete who has 10 years ex­pe­ri­ence as a pri­vate trainer to C-Suite ex­ec­u­tives and in­flu­encers in fash­ion and en­ter­tain­ment. He also worked as a free­lance copy­writer and back­ground per­former on Sat­ur­day Night LIve from 2011-2016.

Adamic's back­ground is in pub­lic health and jour­nal­ism. Prior to Brrrn,

he worked for the NYC Depart­ment of Health & Men­tal Hy­giene and served on for­mer NYC Mayor Michael Bloomberg's Obe­sity Task Force do­ing obe­sity and chronic dis­ease preven­tion. He also wrote for The Daily Beast as their health con­trib­u­tor. He earned his yoga teacher train­ing and per­sonal train­ing cer­tifi­cates. He met Martin at a pri­vate train­ing fa­cil­ity in Soho.

When you ex­er­cise in cooler tem­per­a­tures, you op­ti­mize the fit­ness ex­pe­ri­ence be­cause you burn fat, you can grow a tol­er­ance to cold, and cooler tem­per­a­tures pro­vide the op­ti­mal tem­per­a­ture for work­ing out.

In the long term, fre­quent and rou­tine ex­po­sure to cooler tem­per­a­tures can help you ac­cli­mate to cold. This means you can spend more time in cooler tem­per­a­tures, al­low­ing you to reap more of the ben­e­fits.

Guests can en­joy locker rooms, show­ers, bath­rooms, full re­fresh bar, Or­lando Pita Play Hair prod­ucts, 8 per­son in­frared sauna ex­pe­ri­ence, state of the art sound sys­tem, ex­clu­sive Brrrn Ap­parel and Unity Wa­ter.


107 W 20th St. NY, NY 10011

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