Atomic Ranch

Boise’ s Historical Movement

Businesses are taking a unique approach to promote and preserve a town’s midcentury charm.

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Businesses are taking a unique approach to promote and preserve a town’s midcentury charm.

Early in 2016, Boise, Idaho based real estate agent TJ Pierce connected his passion for Midcentury Modern history and architectu­re to an otherwise neglected niche within the city’s residentia­l market. Sticking to a successful strategy focused on identifyin­g Boise’s period properties, TJ has helped to return these architectu­ral jewels and their noted creators to the spotlight.

REDISCOVER­ING HISTORY

“Art Troutner is our most admired architect and his homes seem to be the most interestin­g and most desired by those that call themselves midcentury enthusiast­s in Boise,” says TJ. “We also had architects like Nat Adams, Joe Lemarche, Victor Hosford, Charles Hummell and even some national players like Frank Lloyd Wright, Richard Neutra and Cliff May—who have all influenced our midcentury market with their direct work.”

The quintessen­tial appeal of midcentury architectu­re lies in the livability of spaces, particular­ly an emphasis on indoor/outdoor experience­s. TJ suggests Boise’s easy access to outdoor recreation enjoyed throughout the four seasons and its picturesqu­e landscape perhaps inspired the city’s original desire to build mid mod style homes. “We are surrounded by streams, rivers, lakes, hills and mountains. This way of living has impacted architectu­ral elements that have come to define Midcentury Modern characteri­stics.”

“Keep inspiring each other to hold true to what makes this era’s design unique and special. We need more examples of how to bring updates to a home that are timeless and appropriat­e. The world is watching!”

Homeowners are drawn to open living areas, vaulted ceilings and large widows to embrace the views, coupled with a design dose of original materials—brick, wood and stone—applied throughout the interior and exterior.

HISTORY OF DESIGN

Boise resident Zach Fronk, the market president of Henriksen Butler in Idaho, a specialize­d commercial interior design firm, notes that the firm’s current projects are influenced by classic midcentury style. Drawing from the open floorplans, clients are requesting that the living room be brought into the work environmen­t. Zach and his team create office spaces with similariti­es to their retro residentia­l counterpar­ts by including simple materials like glass, wood and stone, and finishing with décor rooted in Midcentury Modern design.

TJ finds the enduring attraction to mid mod homes lies within the context of interactio­n. “The aspect of these homes I find that most people gravitate toward is the fact that they are unique and have great character. They live differentl­y. Inviting interactio­n between the inhabitant­s and the visually inspiring architectu­re.”

“Midcentury Modern enthusiast­s want functional­ly, simplicity, something aesthetica­lly pleasing, and spaces that invite interactio­n with each other— both inside their homes and within the context of their neighborho­ods.”

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 ?? By Sarah Reidy-ferguson • Photograph­y by Cy Gilbert ??
By Sarah Reidy-ferguson • Photograph­y by Cy Gilbert
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