$6 million purchase of KXBT-FM finished
UT will roll out all-day, commercial-free music format on Jan. 2 UT’S takeover of KXBT-FM happened at 2 p.m. Friday. The last song played under Border Media’s ownership was Don Mclean’s ‘American Pie.’
The University of Texas on Friday completed its acquisition of Austin radio station 98.9 KXBT-FM.
The station, which had played oldies tunes since 2009, was purchased from Dallas-based Border Media for $6 million in a deal first announced this summer.
UT plans to change the station’s call letters to KUTX-FM and, on Jan. 2, will roll out a commercial-free, round-theclock music format. That same day, UT-run National Public Radio affiliate 90.5 KUT-FM will become an all-news station.
KUT-FM currently runs a 5050 mix of news and music.
UT’s takeover of KXBT-FM happened at 2 p.m. Friday. The last song played under Border Media’s ownership was Don McLean’s “American Pie.”
Until the university is ready to launch KUTX-FM, the station will play an assortment of Austin-centric Christmas music, becoming the third Austin radio station currently broadcasting holiday tunes. (The others are 95.5 KKMJ-FM and 105.9 KFMK-FM.) Its first song was an Elvis Presley rendition of “Here Comes Santa Claus.”
A new lineup for KUTFM was recently released; one for KUTX-FM, which will be branded on air as the “Austin Music Experience,” is expected to be unveiled soon.
KUTX-FM will have many of the same music shows currently airing on KUT-FM, such as John Aielli’s “Eklektikos,”