233 apps sent data to ad net­works

Apps

Austin American-Statesman - - THE SECOND FRONT - Con­tin­ued from A

chil­dren’s data, of­ten to mar­keters. The report said most apps failed to tell par­ents when they in­volved in­ter­ac­tive features such as ad­ver­tis­ing, so­cial net­work shar­ing or al­low­ing chil­dren to make pur­chases for vir­tual goods within the app.

The report added that some of th­ese prac­tices could vi­o­late the FTC’s pro­hi­bi­tion against un­fair or de­cep­tive prac­tices. The prac­tices could also vi­o­late a fed­eral law, called the Chil­dren’s On­line Pri­vacy Pro­tec­tion Act of 1998, or COPPA, which re­quires web­site op­er­a­tors to ob­tain parental per­mis­sion be­fore col­lect­ing or shar­ing the names, phone num­bers, ad­dresses or other per­sonal in­for­ma­tion about chil­dren younger than 13.

The report, ti­tled “Mo­bile Apps for Kids: Dis­clo­sures Still Not Mak­ing the Grade,” is part of the FTC’s prepa­ra­tions to strengthen the chil­dren’s on­line pri­vacy rule. Over the past few months, how­ever, some prom­i­nent me­dia com­pa­nies, app de­vel­op­ers and ad­ver­tis­ing in­dus­try groups have pressed FTC com­mis­sion­ers to water down the agency’s pro­posed up­dates to the COPPA rule.

The agency hopes to up­date rules to keep up with de­vel­op­ments in

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