Dell to buy Texas-based data pro­tec­tion com­pany

Credant is part of firm’s push to be full-ser­vice sup­plier.

Austin American-Statesman - - BUSINESS - By Kirk Laden­dorf kladen­dorf@states­ Con­tact Kirk Laden­dorf at 445-3622.

Dell Inc. has done an­other deal.

The Round Rock-based com­pany said Tues­day it had reached an agree­ment to buy Ad­dis­on­based Credant Tech­nolo­gies, which it de­scribed as an in­dus­try lead­ing provider of data pro­tec­tion so­lu­tions. No terms of the deal were dis­closed.

Credant secures data sent from “end­points” — such as per­sonal com­put­ers and mo­bile phones — to servers, stor­age net­works or to cloud com­put­ing en­vi­ron­ments.

The Credant so­lu­tion pro­tects and en­crypts data as it moves be­tween com­put­ers and other smart de­vices. The tech­nol­ogy works within ex­ist­ing sys­tems man­age­ment pro­cesses and also works with mul­ti­ple mo­bile op­er­at­ing sys­tems. Credant now secures more than 2 mil­lion end­points in a va­ri­ety of in­dus­tries in­clud­ing aero­space, de­fense, en­ergy, fi­nan­cial ser­vices, univer­si­ties, government, re­tail and health care.

Dell has made more than two dozen ac­qui­si­tions over the past five years as the com­pany has moved to­ward be­com­ing a full-ser­vice sup­plier of ad­vanced hard­ware, soft­ware and ser­vices. Part of Dell’s em­pha­sis has been to ac­quire more ad­vanced se­cu­rity.

“The Credant as­sets will com­ple­ment and ex­tend cur­rent Dell de­vice se­cu­ri­ties features to make Dell com­put­ers among the world’s most se­cure,” said Jeff Clarke, pres­i­dent of end user com­put­ing so­lu­tions at Dell.

The ac­qui­si­tion is ex­pected to be com­pleted be­fore the end of Jan­uary. said Ni­co­las Franchet, head of re­tail e-com­merce at Face­book.

That’s one of the trick­ier as­pects of WalMart Store Inc.’s new “Toy­land Tues­day” con­test, which lets fans vote on which of two toys will be dis­counted on the fol­low­ing Tues­day. Once a win­ner is de­clared on Thurs­day, the re­tailer acts quickly to in­form its 4,000 stores of how to ad­just pric­ing and dis­plays, says Wanda Young, se­nior di­rec­tor of so­cial me­dia for Wal-Mart, which has more than 25 mil­lion likes on Face­book.

Although it’s the first time Wal-Mart is let­ting shop­pers have a di­rect say in what mer­chan­dise gets dis­counted, the re­tailer is learn­ing to use so­cial me­dia in more dis­creet ways as well.

Last year, Wal-Mart, based in Bentonville, Ark., ac­quired an an­a­lyt­ics com­pany called Kos­mix that mon­i­tors on­line chat­ter to try and pre­dict what prod­ucts might be­come pop­u­lar.

The unit, now called (at)Wal­martlabs, sug­gested that the re­tailer give juicers prom­i­nent dis­play for the hol­i­days last year, af­ter a movie about an obese man who lost weight on a juice diet started trend­ing on­line. Wal-Mart de­clined to give ex­am­ples of how it used on­line chat­ter this hol­i­day sea­son but said it’s slowly play­ing a big­ger role in prod­uct de­ci­sions.

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