Olive Garden owner shifts fo­cus to deals

Austin American-Statesman - - BUSINESS - Com­piled from wire re­ports.

NEW YORK — Af­ter new ad cam­paigns tout­ing the qual­ity of its food failed to spark sales, the par­ent com­pany of Olive Garden and Red Lob­ster is re­tool­ing its strat­egy to at­tract din­ers with more pro­mo­tional deals.

The shift comes af­ter Dar­den Restau­rants Inc. this fall moved to up­date the im­age of its flag­ship chains and ap­peal to din­ers in their 20s and 30s. Many of those din­ers want cheaper prices and con­ve­nience, re­flect­ing the rise of chains that of­fer food that’s a step up from tra­di­tional fast­food for slightly higher prices.

To ad­dress the “af­ford­abil­ity many guests need right now,” Dar­den plans to dial back ef­forts to re­vamp the im­age of its chains and in­crease pro­mo­tions that un­der­score value, the com­pany’s CEO said.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.