Health bars come with a dose of philanthropy
Austinite Joey Grassia knows he can’t save every malnourished child from dying of hunger, but he’s certainly going to help the ones he can.
In 2011, Grassia founded Kutoa Health Bars, a company that, for every health bar sold, donates a nutrition pack to children who don’t have enough to eat. The idea, inspired by the popular one-for-one model established by Toms Shoes, stemed from a months-long trip to South Asia in 2007 when Grassia first saw the deplorable conditions in which many families live. A few years later, he had his own health scare that was tied to eating too many preservative-filled, heavily processed packaged foods. After his mother unexpectadly passed away in 2010, Grassia decided he couldn’t wait any longer to fill a consumer niche and a humanitarian need. The gluten-free, vegan bars come in three flavors — Cherry Cashew, Chocolate Banana and Blueberry Almond — and are available at retailers including Whole Foods Markets and even some fitness facilities, such as Pure Gym. In addition to donating nutrition packs to children abroad, the company has donated more than 15,000 bars to people in need in Central Texas. For more information, go to kutoa.com.
Kutoa Health Bars founder Joey Grassia donates money from each bar he sells to buy a nutrition pack for malnourished children abroad. The local company also has also donated thousands of bars to at-risk kids in the Austin area.