Health bars come with a dose of phi­lan­thropy

Austin American-Statesman - - FOOD MATTERS - CONTRIBUTED BY KUTOA HEALTH BARS Con­tact Ad­die Broyles at 912-2504. Twit­ter: @broylesa

Aus­ti­nite Joey Gras­sia knows he can’t save ev­ery mal­nour­ished child from dy­ing of hunger, but he’s cer­tainly go­ing to help the ones he can.

In 2011, Gras­sia founded Kutoa Health Bars, a com­pany that, for ev­ery health bar sold, do­nates a nutri­tion pack to chil­dren who don’t have enough to eat. The idea, in­spired by the pop­u­lar one-for-one model es­tab­lished by Toms Shoes, stemed from a months-long trip to South Asia in 2007 when Gras­sia first saw the de­plorable con­di­tions in which many fam­i­lies live. A few years later, he had his own health scare that was tied to eat­ing too many preser­va­tive-filled, heav­ily pro­cessed pack­aged foods. Af­ter his mother un­ex­pec­tadly passed away in 2010, Gras­sia de­cided he couldn’t wait any longer to fill a con­sumer niche and a hu­man­i­tar­ian need. The gluten-free, ve­gan bars come in three fla­vors — Cherry Cashew, Choco­late Ba­nana and Blueberry Al­mond — and are avail­able at re­tail­ers in­clud­ing Whole Foods Mar­kets and even some fit­ness fa­cil­i­ties, such as Pure Gym. In ad­di­tion to do­nat­ing nutri­tion packs to chil­dren abroad, the com­pany has do­nated more than 15,000 bars to peo­ple in need in Cen­tral Texas. For more in­for­ma­tion, go to

Kutoa Health Bars founder Joey Gras­sia do­nates money from each bar he sells to buy a nutri­tion pack for mal­nour­ished chil­dren abroad. The lo­cal com­pany also has also do­nated thou­sands of bars to at-risk kids in the Austin area.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.